Custom Professional Logo Design | A Strategic Guide to Design Logo for Your Startup
Custom Professional Logo Design | As any successful entrepreneur will tell you, the first step to accomplishment begins with your identity – knowing your target demographic and then creating a message that speaks exclusively to them. You may have too many things to do when you’re launching your own business, but make sure that creating your business logo doesn’t get pushed to the bottom of the list. New business logos are often designed in a rush, just prior to launch, leaving the business with an average design that they later need to change. Professional design work creates an image of a professional business – proud of what they do and willing to invest in building their brand identity. Until you build a relationship with a client they will worry about what kind of service they are going to get – a poorly designed business logo, website or stationery will make many clients wonder about where else corners are being cut. Before you embark on this voyage, we’ve created a list of things to think about before creating a logo for your startup, so let’s begin.
Your Business Identity | Custom Professional Logo Design
The most effective logos are those that summarize your mission statement and clearly impart where you stand within your chosen niche, and how superior you are in comparison. Your logo design should represent the values, objectives and motives of your product or service. Planning your product’s positioning must involve taking into deliberation such issues as the competition and how their products are perceived, the needs and desires of your target audience, and the element of mystique or drama that your product or service naturally has about it.
Examine your business plan, mission statement, values statement, tactical plan and any other documents that might define why you exist and how you are different.
Don’t Rely on Trends | Custom Professional Logo Design
Instead of leaning on what’s trendy, focus on classic design rules and build something that lasts. You’ll want a strong design that communicates your uniqueness in the simplest way. Trends quickly come and go in logo design, which can leave your corporate identity looking out-of-date almost before it’s rolled out. Because your design work’s lifespan is automatically reduced due to it being of the time and not timeless, you’ll have to continually follow trends, see what’s hot, reinvent your style, learn new techniques that you may not be into, and on top of that create new designs to replace the out-of-date unhip ones.
Know Your Audience | Custom Professional Logo Design
Researching your target audience may yield varying outcome. Your research may leave you with the appreciation that there are several different groups with which you will be communicating. Fashionable designs or cutting edge graphics might create an eye-catching logo. However, what if your target viewer is an older crowd? The text may be complex to read or they may not understand your implication.
The starting point for all communication is to become aware of the intended audience and approaching them on a suitable level. So many times, people get themselves into difficult situations because they did not consider the audience’s reaction to the message.
Choose Your Fonts Wisely | Custom Professional Logo Design
As you may already know, people have certain feelings, reactions, and links when they see certain colors. What you may not understand is that they have a parallel reaction to fonts as well. The first thing you have to do in order to choose a font is to form a durable imprint in your mind about how you want your audience to react to the text.
If you have a more corporate and professional brand, you’d possibly want to go with something more traditional, usually with serif fonts –something to implant trust and assurance in your clients. Just remember that custom fonts help ensure that your unique logo will stay that way.
Be Simple | Custom Professional Logo Design
Simplicity takes talent and frequently even more skill than a complex logo. The vast majority of logo designs that are both simple and successful are backed by many hours of research and unused concepts that never made the cut. It is typically the consequence of an extensive and methodical logo design process.
A complex logo will not only make your logo hard to replicate and maintain, but you will also fail to engage your audience. Your logo can have some extravagant features but it should be simple enough to make a quick statement.
The logo is the most essential and valuable visual component of your brand, so keep the above guidelines in mind when allocating your branding budget and hiring professionals.