Custom Stationery Design Tips | Is Templating Killing Your Brand? Six Steps To Awesome Stationery
Custom Stationery Design Tips | Creative stationery can make all the difference to the success of your branding efforts. Your stationery will not only provide the potential client with your name and address, it will also create an image about the quality of your products or services. What better way is there to stamp your office’s name on the letters and memos that you send out than by using your own custom stationery design, right?
You often only get one chance to make a good impression, and first impressions last, so it’s important to make sure that all of your branding tools speak well of you. Your correspondence and other corporate stationery are judged by your clients (and probably your coworkers and employees) the moment they get it. Here are six tips for designing effective stationery for your business.
Overall design | Custom Stationery Design Tips
Letterhead, envelopes and business cards are your company’s foot soldiers – promoting your business, service or product as they make their way around from one pair of eyes to the next. And in an ever-competitive world, you better make sure that your business stationery grabs the attention of your desired audience before your competition.
How do you want to come across? Solid and steady, quirky and creative, or stylish and sophisticated? Any exchange of stationery items should depict your business in a professional and credible manner, and the quality of which will uphold this representation. One of the key principles behind designing effective stationery is to keep the design as simple as possible. Keep in mind that stationery is a delivery mechanism – it’s not the content itself, rather the supporting structure that delivers that content.
Contact information | Custom Stationery Design Tips
As obvious as it sounds, make sure you always include contact information on your custom stationery items. You will have to choose the most appropriate and important contact details for each stationery item, as some of the items may not be big enough to fit them all on. You’ll want the company’s name, physical address, phone number, and email address, but not much else. Leaving out extra information will keep the look of your stationery clean and readable. Be creative on where you put the info, you’re not always limited to the top of the page. And make sure the information on the letterhead is correct!
Represent the brand | Custom Stationery Design Tips
Make sure that you carefully represent the branding when designing your stationery. This isn’t just about the logo, but the choice of color scheme, fonts, imagery, and much more. If your company logo is usually black and white, printing your letterhead in black ink only may suit your brand just fine. Otherwise, use color to catch attention and reinforce your brand identity. Which fonts best reflect your business? Fonts can be formal or fun, classy or cool – try a few and see what fits with your logo and your brand image.
Make it readable | Custom Stationery Design Tips
Every stationery item showcases the name of your company, which means the choice of font size, color, and style are all-important. Steer away from those fancy fonts! You want the name to stand out, not the font. While most businesses will try and stand out from the crowd with their custom printing designs, make sure that you do not opt for unreadable or too small fonts. Your clients will be looking for text that is easy on the eye, that can portray information clearly and efficiently.
Include appropriate imagery | Custom Stationery Design Tips
It’s a known fact that we process images far quicker and easier than text, so where possible include pictures and images to break down your stationery, but make sure the imagery is always relevant to your industry or the marketing purpose of each stationery item. However, while you may be tempted to fill in every inch of your stationery with information or pictures, this may result in your stationery becoming too cluttered and a reader will lose interest quite quickly. White space can also help break down areas of your stationery and allow you to form sections and prioritize the area of importance.
Paper quality | Custom Stationery Design Tips
Don’t settle for anything less than premium-weight paper for your letterhead and envelopes. Quality says everything about a business. If you create a flimsy and poorly designed piece of custom printing stationery – let’s say a brochure – your clients are likely to compare the quality of your brochure to the quality of your services.