Custom Stationery Designs | Print’s Not Dead: How Custom Stationery Designs Can Benefit Your Business
Custom Stationery Designs | Personalized stationery isn’t a luxury only big companies can afford. It should be used by all serious business owners out there, even if your business requires you to do most of your work from home. For small business owners, it sends a powerful message to existing and potential clients. Just like business cards, business stationery is no longer used just to provide basic information about yourself and your business. Today, more and more business owners are using custom designed business stationery to build the image and personality of their businesses to leave a long lasting impression.
Every business needs to communicate with their potential and existing clients, but what if you are corresponding with them in unprofessional way? Engaging your clients and grabbing their attention will build an emotional connection, and spark a desire to work with only your company. Communication is vital on every level of business, so personalized business stationery shouldn’t be reserved for the big businesses – in fact, even solo entrepreneurs can benefit from personalized stationery. Here’s how.
Key Items | Custom Stationery Designs
It doesn’t matter how frequently or infrequently you make use of your business stationery, it’s crucial that you have a stash stored in your office in the event that it’s required at short notice. So, what business stationery should you consider investing in? Custom designed stationery can take a number of forms – even brochures, pens, mouse mats, mugs – and the list goes on and on. The most vital items, however, are personalized envelopes, business cards, sheets of paper, letterheads, and notes that include the logo, or the name of your business. But with each printed material there should be the same consistency throughout with the visual design, tying in your stationery with the same look and feel.
Representation | Custom Stationery Designs
Business stationery offers a way of direct representation for your small business. In this case, any communication, or exchange of stationery items should portray your business in a professional and credible manner, and the quality of which will uphold this representation. If you send out a flimsy, and poorly designed piece of custom printing stationery – let’s say a brochure – your potential clients are likely to compare the quality of your brochure to the quality of your services. Not a great move. A client will definitely notice the difference between standard photocopier paper and thick, glossy, high-quality paper. This small detail can be enough to change the perception of your business in the mind of a potential client.
Branding | Custom Stationery Designs
Building trust is an essential part of attracting and keeping clients. The main goal of business stationery is to portray your company in a positive and professional manner. Branding is a top priority for most business owners, simply because it allows potential clients to build up recognition for your logo, and your company. Not every business will employ a slogan, but it is a powerful way of not only acting as a brand builder, but it also communicates your promises to your clients. Consumers are always willing to do business with an established brand, so custom printing stationery items can, not only help you build your brand, but also act as a marketing campaign.
Networking | Custom Stationery Designs
When communicating with potential clients and business partners, your stationery is the first thing they notice. Also, when meeting potential clients for the first time at a meeting or conference, business cards are the first thing they get from the company. As with all forms of communication, your stationery must be functional. It’s design should allow for easy readability of your most important information: name, address, phone number, email address, or other important information (such as registration numbers).
Awareness | Custom Stationery Designs
In today’s online world, a company’s stationery has become the last tangible piece of marketing, making your stationery design critical in making a lasting impression. Anytime that you have to send out a letter to another business or a prospective customer, try sending it on professional stationery that has the name of your business on it. This makes you look better, and it gives them more information about your company as well in many instances. Not only does it identify your brand, but also reinforces your credibility.