Custom Stationery | Stand Out With Personalized Stationery! Expert Tips For A Winning Letterhead Design
Custom Stationery | A creative letterhead can make all the difference to the success of your branding efforts. What better way is there to stamp your office’s name on every letter and memo that you send out, than by using your own letterhead design? There’s a huge difference between getting a letter on standard blank paper, and getting one that uses a well-designed letterhead! A letterhead acts as a marketing mechanism, boosts brand engagement and, apart from anything else, lend credibility to the words on the page.
Your personalized letterhead conveys the essence of your company’s purpose and style. It’s your brand and identity, and it lets your clients know just how professional your company is. Your correspondence and other corporate stationery are judged by your clients the moment they get it. The design of stationery items should both be simple and creative; it should help get your message across, and give you a unique identity. Here are a few things to consider when designing your company letterhead.
Define your letterhead text | Custom Stationery
As obvious as it may sound, make sure you always include your contact details on your custom stationery items. What do you want your client to know from looking at the letterhead? You’ll want your company’s name, phone number, physical address, and email address, but not much else. Leaving out extra information will keep the look of your letterhead clean and readable.
Consistency | Custom Stationery
Custom stationery can take a number of forms – business cards, letterheads, brochures, pens, mouse mats, mugs – the list goes on and on. But with each printed material there should be the same consistency throughout with the visual design, tying in your stationery items with the same look and feel. When a client sees your business card, he or she should remember the creative letterhead you sent your sales letter on, because both items share the same unique design idea.
Branding | Custom Stationery
Branding is a top priority for most businesses, because it allows clients to build up recognition for your business. The colors and fonts used throughout your letterheads should be consistent with your company branding and other stationery items. Try to use the same style throughout all your stationery, so that business cards, compliment slips and envelopes all look the same, and are instantly recognizable.
By deliberately choosing your colors and planning them out, you can make the most of your design. If you aren’t sure how a specific color will work, try creating multiple versions of the design, and play with the color until you get it the way you want. Just make sure it’s consistent with your other branded material. Also, make sure that you do not opt for unreadable or complicated fonts. Clients will be looking for text that is easy on the eye, that can convey information clearly and efficiently.
Keep it simple | Custom Stationery
One of the most important principles behind designing effective letterheads is to keep the design as simple as possible. Keep in mind that a letterhead is a delivery mechanism – it’s not the content itself, rather the supporting structure that delivers that content. Never be scared of white space! While you may be tempted to fill in every inch of your letterhead with information or pictures, this may result in your letterhead becoming too cluttered and a reader will lose interest quite quickly.
Proof read | Custom Stationery
Another obvious one maybe, but ALWAYS proof read your designs before sending them off to print. Print out a proof copy and carefully review it. Take the time to make sure every contact detail is correct. Just one mistake can have significant consequences, and portray you as incompetent in the simplest way.
Get the right amount | Custom Stationery
If you are using professional printing services, your budget will benefit from buying in bulk. You’ll not only get more for your money, but you’ll have enough materials to last you. But you do not want to print up so many that, when the details on the letterhead change (new location? new email address?), you end up throwing out reams of paper that cost you so much to print in the first place. You will have to strike a balance between the economies of large print jobs and the inefficiencies of paper storage.