Customer Relationship Marketing | 4 Hot Tips That Can Help You Build Stronger Customer Relationships
Customer Relationship Marketing | Small business owners spend so much of their time nowadays trying to reach new clients that they forget about their simplest and most valuable source of income: repeat clients. New clients will always boost revenue and brand awareness for your business, but attracting a new audience can cost up to ten times as much as retaining existing clients. If someone asked you, “What is the number one source of revenue for your business?” we’re willing to bet existing clients would rank pretty high on your list.
Are you wondering how to boost sales? Don’t worry, you aren’t the only one. Getting new clients is an common challenge for every company. Attracting and seducing your perfect client is actually very similar to dating, and ultimately more about you than them. If done with integrity, you will become an irresistible powerhouse in your industry. Using these four customer relationship marketing tips will help you build a client base that not only gets you giddy, but will also bring more revenue time and time again.
Make Your Content Irresistible | Customer Relationship Marketing
All the marketing in the world won’t build a thriving client base if your content sucks. Truly amazing content, products, or services can be your best marketing weapon. One of the most effective ways to build authority is to create content related to the topics your target audience could be searching for. This is part of a process known as search engine optimization (SEO). Focusing on creating SEO-rich content on your website or blog can help your business rank higher in search results.
Another really simple, frequently undervalued way of getting traffic to your website, and ultimately more clients, is giving away free content to other websites. Even just two or three well-written blog posts can bring truckloads of new traffic, as long as they don’t contain a sales pitch. Once you’ve finished an article, write a short bio paragraph about you and your brand, and include it at the end of your article along with (and this is the most crucial part) a link to your website.
Don’t Focus Only On Search Engines: Go Social | Customer Relationship Marketing
In addition to making it easy for potential clients to find you when they are searching for solutions, you also want to make sure you have a presence in the other places where they are hanging out. Social media is a great example. On social networks like Facebook or Twitter, you can build an audience for your business by sharing content that’s interesting and relevant to your target audience. You should also look into other social media platforms such as Instagram, Pinterest, YouTube and StumbleUpon. These networks will enable you to post pictures and publish videos that will provide a link back to your website, and encourage your followers to view and share them with their friends.
It is a wise idea to combine both online and offline networking, because ever though online networking will enable you to connect with more people in less time, offline networking will allow you to meet people face to face. Networking is all about building relationships and getting your name out there.
Create A Positive Customer Service Experience | Customer Relationship Marketing
One of the most vital ways to secure repeat clients is with great customer service. People generally choose where they buy products based on quality and prices, but they will also repeat business based on previous shopping experiences. Truly emphasizing the importance of genuine customer services goes a long way in creating the experience many clients will often not only return for, but pay more for versus less expensive competitors. Offering service primarily based on care and trust on an individual basis gives you an opportunity for a friendly relationship with your clients.
Consider Engaging With Affiliate Networks | Customer Relationship Marketing
Imagine hundreds, even thousands, of websites advertising your product or service without spending a dime until someone refers a paying client! You can do this with what’s called an affiliate program. Affiliate networks are websites that will send traffic to your website in return for a commission fee, usually calculated on a Cost Per Acquisition analysis. If your website’s search engine ranking isn’t as high as you’d like, you can commission other higher-ranking sites to help give you a boost and get your name to people who would be interested in your products.