Customized Business Stationery Design | Stationery Will Thrive in 2015 And Beyond: Here’s What You Need To Know About Designing Yours
Customized Business Stationery Design | Just like business cards, business stationery is no longer used simply to provide potential clients with the most essential information about your business. Today, more and more entrepreneurs use creative, custom business stationery to reinforce the image and convey the personality of their businesses to leave a long lasting impression. From the letterhead to the quality of the paper, your color scheme, and the layout – everything matters if you’re hoping to create business stationery that leaves the best possible first impression.
Recognition is the vital element of business success. No matter the size of your business, building a consistent brand image throughout all of your various marketing can be the difference between success or failure for you and your business. Although a company’s headed notepaper, business cards and other stationery items may be a relatively minor part of the overall brand, it is vitally important to get it right as it is often the first impression your potential clients will get of your company. Read through our essential business stationery design tips to make sure your design shows your business in the best light and stands out for all the right reasons.
Reflect Your Branding | Customized Business Stationery Design
Branding is a top priority for most businesses as it allows potential clients to build up recognition for the logo/slogan. Your branding strategy should be incorporated into your stationery design so that people know what your business is all about and understand what you stand for. Consumers are always willing to do business with an established brand as their trust will be unfailing, so custom printing stationery items can not only help you build your brand but also act as a powerful marketing tool. Matching colors to your logo, for example, and using readable, professional fonts throughout your stationery is a good idea to create a professional image and improve brand consistency.
Include Relevant Contact Information | Customized Business Stationery Design
If you want your business stationery to be effective, then you have to include the right contact information, including the company name and address, phone number, email, and website, along with official details such as the company’s registered number and the VAT number, if applicable. You will have to choose the most appropriate details for every stationery item, as some of the items may not be big enough to fit them all on! For example, don’t print your fax number until you’ve determined how many faxes you actually got last year. If the number is small then consider replacing this with your social media information (your Twitter handle, for example).
Develop A Slogan | Customized Business Stationery Design
Featuring a slogan or a tagline throughout your stationery branding can be an effective way to communicate your company’s vision more clearly, and also a great way to make your business stand out to your target audience and potential clients. Your slogan, however, may not be suitable for every piece of stationery, but where possible it can be included to compliment the whole branding package.
Fonts Can Make Or Break Your Design | Customized Business Stationery Design
Remember that any text featured on your stationery should be in fonts and colors that are easy to read. A busy design can distract potential from noticing important details and detract from your message, so make sure you include plenty of white space to help your message stand out. Your potential clients will be looking for text that is easy on the eye, that can communicate information clearly and efficiently, so it is best to stick to a maximum of two fonts.
Invest In High Quality Paper | Customized Business Stationery Design
Choose the paper stock carefully, because it says as much about you and your business as the words printed on it. If you create a flimsy and poorly designed piece of custom printing stationery – let’s say a business card – your clients are likely to compare the quality of your card to the quality of your services. Not a good move. Always think quality over quantity and use quality stock for your custom stationery, which will portray your business in a professional light.
Consistency | Customized Business Stationery Design
Having visually cohesive web and print materials is the secret to building a recognizable brand. While custom printing stationery can take a number of forms – business cards, letterheads, brochures, pens, mouse mats, mugs – the list goes on and on, but with each printed stationery item, there should be the same consistency throughout with the visual design, tying in your stationery with the same look and feel.