Cutting-Edge Logo Design | Does Your Logo Meet These Six Brand Rules?
Cutting-Edge Logo Design | In the midst of writing a business plan, securing the funds, and maybe even hiring staff, comes one of the most important moments in the life of your small business; designing a logo. If you want your business to stand out from its competitors in a saturated market, a memorable logo is absolutely pivotal. Since your logo is an integral element of your brand and frequently the first thing a potential client sees, creating one that appeals to your target audience has to be a top priority.
Designing a new logo can be a confusing process for many business owners. There are so many things to think about – colors, font selection, images, size, shape, etc. If you think logo design is an easy task, you’re in for a rude awakening. More logo designs are out there than ever before, and with that comes the challenge of being different. How do you create something original that stands out in a sea of identities? And how do you come up with something quickly while maintaining quality? Read on to find out.
A Logo Is An Emblem, Not A Manifesto | Cutting-Edge Logo Design
Avoid going overboard when designing your business logo. If you’re trying to grab the attention of potential clients and remind current ones of your offer, a busy or cluttered logo isn’t going to do your business any favors. Some of the most popular logos have been the simplest, after all. Gradient, shadowing and embossing can look great on a computer screen, but they can be difficult to reproduce on different materials, to identify, and will fail in engaging your target audience.
Aim For Originality | Cutting-Edge Logo Design
Don’t use clip art. However tempting it may be, clip art can be copied too easily, and chances are, the one you like is already being used on countless business cards and amateur websites. The last thing you want from your logo is to have it mistaken for that of a competitor. So when considering logo design, it’s crucial to keep it original and steer clear of using clip art. Look at what’s out there and find an opening for something new. Not only will original design make a more impressive statement about your business, but it’ll set your brand apart from others.
Avoid Trends | Cutting-Edge Logo Design
You want your business to stand the test of time, right? If so, you’ll want a logo that can last as long as your brand. Don’t plan on making too many logo changes. Instead, design a logo that will stay effective and appealing for 10 to 20 years, maybe even longer. That’s the mark of a great design. Effective logos are timeless, and while it is helpful to stay up to date on design trends, it’s far more important to stay true to a brand’s overarching personality.
Ensure Versatility | Cutting-Edge Logo Design
Don’t design a logo that looks good only when it is blown up in size. A good logo works as both a highway billboard and a Twitter avatar. If your logo relies on fine print, you have a problem. A logo is your company’s public face, so it must be easily transferable to any medium that promotes your business — whether it’s a truck, product packaging, web ads, social network avatar, or all of these. Test your design to make sure it is scalable, since it will appear in many different sizes throughout its life cycle.
Don’t Rely Solely On Color | Cutting-Edge Logo Design
One thing you have to be careful about as you explore color options is the cost of printing. Your five-color logo may look amazing, but once it comes time to print it on a thousand letterheads, the price won’t be so great. Nor will it work in mediums that only allow one or two colors. you’ll want to design the logo in black and white first and then add color. This allows you to focus more on concept and shape. That, in turn, helps ensure that your logo will look great in different colors or without any color.
Hire A Designer | Cutting-Edge Logo Design
While brainstorming logo ideas by yourself is a vitally important step in building your business image, trying to design a logo completely on your own isn’t the wisest idea. Even if you have a good eye for color and a sense of what you want your logo to look like, you should still consult a professional designer. Why? They know whether or not a logo design will transfer easily into print or onto a sign, while you might come up with a beautiful design that can’t be transferred or would cost too much money to be printed.