Design Business Cards | The Secrets To A Great Business Card Your Clients Will Remember
Design Business Cards | A professional business card should be designed to appeal to your clients and get them interested in finding out more about your business, products or services. Not only is it a powerful ad, a networking and lead-generating tool, it is also a visual representation of you and your company. A business card can make or break a client’s first impression of your business – in fact, this little piece of paper makes as much of an impression as your personal appearance, the suit you wear or the briefcase you carry.
Let’s face it. Anybody can create a business card. But very few business owners design the perfect business card for their unique needs. Your business card is often a potential client’s first contact with your business; you want to engage with them as well as encourage them to find out more about you and what you do. Making all that happen on a piece of paper that is only 3½ inches wide and 2 inches deep can be a tricky task. But it can be done. Follow the tips below to create a unique, professional business card that packs a punch!
Understand The Purpose Of Your Business Card | Design Business Cards
The way a business card looks as well as the information included on it is very dependent on what the owner wants it to achieve. It can be an identity marker, a promotional tool, or a way to make you stand out from the competition. Having a goal for your business card will help keep you from making it too jumbled and therefore less memorable.
Cover Your Bases | Design Business Cards
One of the biggest mistakes people often make when designing their business cards is the tendency to leave off crucial information. Clients will want to know all the ways of reaching you, so it is vitally important to make sure all bases of communication are covered. Make sure your name, job title and company name or logo are clearly displayed. Think carefully about which contact details to include – you have to achieve a balance between providing enough points of contact, without making your card look cluttered.
Make Your Card Readable | Design Business Cards
Use font sizes that are big enough to be readable without using a magnifying glass. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it elegant and simple – don’t be tempted to use Comic Sans, or a detailed calligraphic font which is impossible to read. Make sure the type color stands out against the color of the card as well. Light gray type on a white background makes it hard to distinguish letters and numbers.
Get Creative | Design Business Cards
You want to make sure your business card is going to stand out and be memorable, particularly when exchanging at a networking event. It’s always good to throw in some color, a fun design, or even a catchy phrase to make the card easy to remember. Bright colors, for example, when used correctly, can make a business card stand out, and look unique. This strategy is usually used by design and creative businesses, with the goal of looking fresh, exciting and original.
Have Your Business Cards Printed On Good Card-Stock | Design Business Cards
If the card feels flimsy or looks like you printed it yourself on a cheap printer, it will leave your potential clients with impression that they are dealing with a business that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good heavyweight business card stock. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
Keep To The Standard Business Card Size And Material | Design Business Cards
There are things you can do to a 3.5″ x 2″ card to make it stand out from the pile, like rounded corners for examples, but going with an unusual shape can be tricky. An oval card, for instance, is really memorable and it will definitely stand out, but it won’t fit in standard business-card holder devices, which means it may end up in trash the moment the meeting is over. You might even be tempted to use an unusual material for your business card, but bear in mind the practicality of your chosen medium. People usually write extra details on business cards – such as where they’ve gotten the card. This is much more difficult to do on metal, wood or even plastic.