Design Questions Answered | What Makes A Good Photography Logo?
Design Questions Answered | There are countless people in the photography industry today and with that comes the challenge of getting the potential clients to choose you over other photographers in your area. How do you as a serious professional stand out from the crowd? This is where branding comes into play and can give you the advantage over your competitors. A buttoned up package and production shows a potential client that you value every aspect of your business.
The easiest and quickest way to recognize a business and remember its brand is by its logo. Having the right logo design should be a vital part of your branding strategy if you want to be taken seriously as a creative and reliable professional. You want to make a strong statement and leave a memorable impression. Here are some critical insights into the process and workflow of effective and modern photography logo design. With these tips and your creativity, you can make sure your logo shines with the very best.
Be Unique | Design Questions Answered
This is one of those oft-said but rarely followed tips. How does a logo rise to prominence as a brand’s identity? Simple! By being unique. However tempting it may be, avoid using clip art, because it can be copied way too easily. Not only will original design leave a more memorable impression about your photography business, but it’ll set you apart from others in your niche. At the end of the day, a logo should be unique and original, and the licensing agreement should be exclusive to you: using stock art breaks both of these rules. Chances are, if you are using a stock design, it is also being used by many others, which means your logo has no chance of standing out.
Less Is More | Design Questions Answered
Avoid going overboard when creating a logo for your photography business. Gradients, complex shadows and embossing can look amazing on a computer screen, but they are incredibly challenging to reproduce on different materials. A simple logo design guarantees easy reproduction, while a complex logo will not only be difficult to remember, but will also fail in engaging your potential clients. Remember, a logo is an emblem, not a manifesto, so it needs to be kept simple.
Use Your Company Name | Design Questions Answered
While there are some abstract logos that are instantly identifiable, that’s because they’ve been around forever. The Nike swoosh, for example, has no inherent meaning outside of what’s been created over the years through savvy marketing efforts that have transformed the logo into an “identity cue” for an active and healthy lifestyle. Growing photography businesses can rarely afford the millions of dollars and years of marketing required to create these associations, so a logo that clearly illustrates what your business does may be a better idea.
Make Sure It Works In Different Sizes | Design Questions Answered
Don’t settle for a logo that looks good only when it is blown up in size. The logo you design for your photography business should look good when it is both big and small. Be sure to test your design to make sure it is scalable, since it will appear in many different sizes throughout its life cycle. A logo is your public face, so it must be easily transferable to any medium that bears your brand — whether it’s a fleet of trucks, packaging, web ads, or social media, or all of these.
Color is Vitally Important | Design Questions Answered
One of the most vital considerations for logo design is the color scheme. This is not a superficial decision, as color conveys meanings and communicates ideas. For example, bright and bold colors may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. Each color has a different meaning and can bring nuance to your message, so don’t fall into the trap of conveying the wrong message because of a simple brush stroke. However, make sure your logo can be reproduced in black and white so that it can be faxed, photocopied or used in a black-and-white ad as effectively as in color.
Find The Right Font | Design Questions Answered
Words that form a part of a logo are just as important as the actual graphic. A lot of beginners will use any old font for a logo that came preinstalled on their computer. However, the lettering style, fonts, and even the case (uppercase, lowercase, mixed) in a logo can have a dramatic effect on the viewer. More often than not, a logo fails because of a poor font choice. For example, a child-like font and color scheme would be appropriate for a logo for a newborn photographer, not so much for an upscale fashion photographer.