Designing Brand Identities | 5 Impressive Branding Tips You Have to Try Today!
Designing Brand Identities | You’ve got a business with outstanding products or services, knowledgeable staff, and a loyal client base, but you want to take it to that next level. This is where boosting brand awareness comes in. There are many things you can do, both online and offline that can help you build the brand you want while you are growing your business, but like everything else it requires you putting forth the effort and time to do so.
In a vast sea of businesses both small and large, it can be difficult to build your brand so it is recognized by the right people, which are your potential clients. What’s your company’s brand? If you think it’s just your logo, you are in for a rude awakening. While your logo might be an essential part of it, there’s so much more to a strong brand. A brand is the sum total of the experiences your existing and potential clients have with your company. A strong brand communicates what your company does, how it does it, and at the same time, builds trust and credibility. Curious how a small business can grow a strong brand on a limited budget? Here are five tips to help you get started.
Stand Out | Designing Brand Identities
Standing out means being different. If your brand is going to be strong, you have to be able to pinpoint what it is that makes what you do unique. What differentiates you from others in your industry? As a starting point, it’s crucial to be clear about what your purpose or ‘brand promise’ is – why your business does what it does and why it matters to your clients. Make sure that it is at the heart of all your marketing activity but also runs throughout your dealings directly with clients and partners.
Think About Visual Identity | Designing Brand Identities
Consider how your logo and other design elements reinforce your brand message. Visual elements such as color can be incredibly powerful and convey as much about your brand as the words you use. Avoid the temptation to chop and change your visual identity from one campaign to the next or across different marketing channels. If you have a whimsical website, your logo and business cards should also be whimsical. Tie in elements from your website or logo on your social media profiles. The more consistent all of your branding is, the more people will begin to remember your brand.
Find Your Voice | Designing Brand Identities
What you say is important, but don’t overlook how you say it. Your brand’s voice is the language and personality you and your employees will use to deliver your branding message and reach your clients. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. However, just because the attitude and tone have to be consistent, it doesn’t mean that the words always have to be the same. Your business, and your brand, should not be generic. It has to be organic so that your messages are natural and coherent, not mechanical.
Keep Your Promises | Designing Brand Identities
Although this is common sense, you’d be amazed how many small businesses tarnish relationships with their clients by failing to keep their promises. Happy clients who feel good about your business are your best source of referrals. Customers won’t return to you, or refer you to someone else if you don’t deliver on your brand promise. Some businesses even stop focusing on building great products and services when they become successful. This is a huge mistake. Even a strong brand will suffer when it creates average or below average products or services.
Deliver Value | Designing Brand Identities
Remember, branding is what your clients perceive of you and the value they derive from your business. However, value doesn’t always mean lowest price. What do you do well in your niche that makes you different from everyone else? What are the emotional benefits of what you do? Evaluate the competitive landscape, but don’t try to become the next somebody else. Your clients will value individuality and authenticity. You can focus on having the best products in the industry, offering the lower prices in your niche, or providing great customer service. You can also focus on a combination of those things.