Designing Effective Business Cards | Discover The Secret Of Memorable First Impressions With These Simple Business Card Design Tips
Designing Effective Business Cards | Whether you like it or not, people will always judge a book by its cover. We all do it – whether we decide to watch a show on one of the countless streaming services because we like the cover image (That’s exactly how I discovered How To Get Away With Murder), or we decide to hire someone because their website stood out from the crowd. Yet, you’d be amazed just how many photographers completely overlook the importance a business card – the ultimate networking tool that can be the critical difference between losing a potential client and booking a session.
Not convinced? Think about it for a second – a potential client is likely to see your business card long before they check out your website. If you use a business card that’s not up to par with the quality of your work, what first impression will it leave on your potential clients? Will they even bother checking out your website if the business card you hand out fails to engage them? Luckily, there are things you can do to help your business card not only stand out from the pile, but also get your phone ringing off the hook! Read on to find out what these things are.
Hey, I Just Met You, And This Is Crazy – But Here’s My Number! | Designing Effective Business Cards
Design trends and business card sizes and shape might change, but the most essential goal of a business card is to provide potential clients with your contact details, so you’ll want to handle the basics first. Unless your card provides prospects with all the most important details they need to reach out to you, it will be a wasted investment on the whole, no matter how appealing it might be! So, what’s most important?
You’ll definitely want to include your name in there, as well as the name of your business. However, the phone number (either a landline or a cellphone) and the email address you check most frequently are pretty vital. Since the business card gives you a rather limited space, you need to make sure the information you include in there actually belongs on your card. For example, if you haven’t received a single fax in the last few months, you can replace the fax number on your card with social media links if you use social media to promote your business and the services you’re providing.
Readability Is Fundamental | Designing Effective Business Cards
You might be tempted to shrink your text and include as many contact details as possible. Keep in mind, though, that this might end up doing more damage than good – if a potential client can’t read your phone number, they won’t go around looking for a magnifying glass, for sure! This is why it’s best to stick with fonts larger than 8pts, especially for more important details such as your phone number and email address. In addition to the size of the fonts, you’ll need pay attention to white space, or the blank space around the contact details. Remember, the more important an element is, the more white space it deserves.
Choosing the right font is another crucial element of effective design. Sure, we all have that one complex calligraphic font we stumbled upon on Pinterest while having a glass of Pinot Grigio (or is that just me?), but unless it’s easy to read, it doesn’t belong on your business card. The sole purpose of business cards is to provide your potential clients with important contact details at a single glance, so don’t make it difficult for them! Which brings me to the next point – make sure there’s enough contrast between the font and the background. For example, light gray fonts on a white card are the perfect recipe for a disaster.
Color Me Confused! | Designing Effective Business Cards
Colors are our best friends – whenever we design business cards for our clients, we use colors to represent their brands, emphasize important elements of the card and communicate a particular message. However, what happens more often than you might think is inexperienced designers and small business owners getting carried away with color – random contrasting colors will definitely help your business card stand out from a pile, but it might be for all the wrong reasons!
Not only that, but it will also add to the cost of printing, so you’ll want to limit the number of colors down to 2-3. As mentioned before, you’ll need to make sure the color of the card works well with the color of the fonts. However, the colors themselves need to work well with each other as well. It’s also worthwhile to think beyond your business cards: try to keep your color scheme consistent throughout your media (website, twitter, email signature) to develop a professional image of yourself.
Always Stay Gracious, Best Revenge Is Your Paper | Designing Effective Business Cards
Yes, I just quoted Beyonce. When an opportunity knocks, you know I’m opening that door! All slaying aside, the paper stock people use for their business cards is the first thing that suffers when someone’s trying to save some cash. However, you don’t really want to cut corners on your business card! After all, no one likes limp handshakes, so why would they like limp business cards? Besides, what will a limp business card say about the quality of the products and services you’re providing? For optimal results, get the best paper your budget allows and it will pay itself off!