Designing Photography Logos | Surefire Ways To Leave A Powerful First Impression With Your Photography Logo
Designing Photography Logos | How a business presents itself can be the difference between success and failure, and photographers are no exception to this rule. How you brand your business – from logo to business cards, website to social media profiles, portfolio to brochures – all influence a potential client’s decision whether to hire you or not. A great logo should be eye-catching and should share a bit about your photography brand. It should stand out from the sea of identities and make your business stand out as well.
Whether the medium is physical or digital, most of our first impressions come through visual perception. At the same time, an appealing logo builds your brand image, promotes your professionalism and tells potential clients that you care about quality. Whether you’re an edgy fashion, luxury travel, carefree lifestyle or classic wedding photographer, your logo should have a unique and obvious connection with your style of photography. Because it can be a bit tricky, here are six tips to design a better logo and leave the best impression possible.
Getting Started | Designing Photography Logos
Before you begin sketching or learning how to create a logo, first determine the message you want your logo to communicate. Just like any other element of your marketing strategy, you’ll have to conduct some research when designing a graphic representation for your photography business. You have to figure out who’s going to see your logo – remember, it has to appeal to your ideal client. Target demographics, personality and culture are crucial factors that affect the brand image. What appeals to an 18-year-old will be very different to what appeals to a senior citizen.
Be Original | Designing Photography Logos
When you’re in the market to have a new logo designed, there’s always the temptation to take some shortcuts. Problem is, most of these ‘cookie cutter’ solutions will turn out to be neither cheap or quick, and may cause a ton of headaches down the road – particularly when your photography startup starts to become more high-profile. Avoid using clip art and leave trends to the fashion industry. The logo should be ‘future proof’, meaning that it should still be relevant in 10, 20, or even 30 years. Don’t follow the pack. Stand out.
Make It Versatile | Designing Photography Logos
An effective logo works across a variety of different media and applications, and one way to design a versatile logo is to start designing in black and white and use vectors that can be easily scaled to any size without affecting the quality. Working in black enables you to focus on the concept and shape, rather than color, which is subjective in nature. Keep in mind that no amount of gradient or color will save a poorly designed logo.
Find The Right Font | Designing Photography Logos
Typography is obviously central to great logo design. If you are using Comic Sans, Times New Roman, or Arial, chances are you are using the wrong font. Find a font that is original, a font that makes your brand appear unique and that stands out from the rest — but for all the right reasons. If you create a custom font, try not to make it too fashionable because it could go out of style quickly. Keep it simple and legible. However, there’s no rule to say you have to create your own font – consider adapting an existing one. Removing, adding, or joining parts of letters may be enough to make your design unique.
Size Matters | Designing Photography Logos
Your new logo will be reproduced at a variety of different sizes – especially on the smallish side, and making sure a logo looks right in any instance is a huge part of the design process that will save time and trouble over the long term. Overly complex logos can tun into an unrecognizable smudge when printed as a very small image. Make your logo work as well on a business card as on the side of a truck.
Use It | Designing Photography Logos
Your logo is your face of your photography business, so why would you invest all of the time and energy necessary to improve the memorability of that logo if you aren’t going to use it on everything? The color palette you chose can be used to design your website, and the graphic portion can lend itself to a minimalist design if and when you decide to ditch the textual element. Use your business logo everywhere – every piece of paper that leaves your office should include your logo. Use your new logo until you’re sick of it. And then use it some some more.