Digital Marketing Trends | The New Rules Of Marketing: 6 Things Every Photographer Has To Know About Digital Marketing
Digital Marketing Trends | When running a photography business, taking the pictures can feel like the easiest part of the job. It’s the business side of things that photographers often find overwhelming. Yes, talent is helpful, but it is no guarantee of a successful photography career. You’ve got the technical know-how, but what about the business and marketing aspects? Marketing doesn’t have to be expensive or exhausting, but it does have to be creative if you want to stand out and get potential clients to choose your business.
If your calendar is not completely booked up yet, you are not done with marketing. Maybe you haven’t even gotten started yet. Marketing is the business side of the photography industry, yet as a photographer, you’re a creative-minded soul. Those two elements are sometimes hard to reconcile, but you’ll never be able to survive and thrive without marketing your business. When it comes to marketing your photography, there are tips… and there are awesome tips that raise your chances for success by a mile. We’ll talk about the latter right here.
Start With The Audience | Digital Marketing Trends
Your brand will appeal to the type of clients you want – or the ones you don’t want if you’re not careful. It’s vitally important that you know exactly who your ideal client is and that you adapt every part of your business toward the things he or she likes. By knowing who they are, what they want, what inspires them, what makes them laugh, what keeps them up at night, what makes their lives easier, you can more easily appeal to them and draw in their business.
Set Up A Portfolio Website | Digital Marketing Trends
It’s critical that you have a website that showcases the best examples of your work. Your website will usually be the first impression that potential clients have of your business and your style, and can be thought of as your virtual storefront. You want to keep your “hook” in mind when designing your website and make sure that every element appeals to your target audience. It doesn’t have to be an extensive collection of all the pictures you took over the years; if anything, it should be a simple, easy to use website that shows a balanced selection of your imagery.
Include Testimonials | Digital Marketing Trends
Testimonials are the epitome of the trust-building element, because they build your reputation and credibility as a photographer to your potential clients. Hence, they’re a can’t-be-beat, effective tool in marketing your business. For the most part, previous clients will make recommendations on their own terms, but you can still take advantage of the power of personal recommendations by having a selection of testimonials on your website. To get testimonials that are effective and not just a random phrase like “They were awesome,” send out a survey with leading questions in it.
Blog As Often As You Can | Digital Marketing Trends
Blog the pictures you take, blog about things that appeal to your ideal client, and feature vendors that have similar ideal clients as you. Try to blog at least once a week to boost client engagement and improve your search engine rankings. It’s also extremely valuable to blog about things that your clients want to know. For example, wedding photographers may want to put out a series on their blog with tips for newlyweds for having better wedding photography (such as hiring a professional lighting company or not getting ready in a church kitchen), while portrait photographers may write about what to wear to a shoot.
Don’t Forget Social Media | Digital Marketing Trends
One of the vitally important parts of marketing is reaching out to people on a level that they use, know and feel comfortable with at the moment. The most used networks right now are definitely Facebook and Instagram. Social media is meant to be more interactive than your website. The more you can strategically engage with your potential clients, then the better your results will be. Firstly there will be just a few likes, probably only from your friends, but if your work is good and you engage with your followers regularly, your fan base will grow. The secret is to post daily an image or talk about your tips, ask people for advice.
Make A Promo Video | Digital Marketing Trends
A promo video is one of the best ways to tell clients your story and give them an insight to your shooting style and creative talents. This doesn’t have to be created with fancy equipment and effects, mind you. Simple is sometimes most real. Use clean backgrounds, nice lighting, and engaging topics. A promo clip involving a smart idea and professional execution can become viral and create buzz around your brand.