Digital Photography Marketing Tips | A Photographer’s Guide To Surviving And Thriving In The Instagram Era
Digital Photography Marketing Tips | One of the most challenging tasks on your way to becoming a successful photographer and making money from doing what you love is finding out how to get clients. Taking stunning pictures will only get you so far, and it doesn’t mean you’ll gain success and popularity among potential clients. You have to be able to sell yourself well! If you’re in the process of launching your business, it may feel that you can’t get the message in front of the right people. However, marketing does not have to be overwhelmingly complicated or expensive, but it does have to be creative and effective to get your potential clients to choose you out of countless other photographers out there.
We live in a digital age, so photographers have to find and engage with their potential clients wherever they spend their time online. Industry marketing terms like “search engine optimization,” “web design” and “social media” may sound overwhelming, but a new wave of technology and services is specifically designed to help users cut through the web tape and accomplish meaningful and measurable results. When it comes to marketing your photography business online, there are tips… and there are exceptionally effective tips that raise your chances for success by a mile. We’ll cover the latter right here.
Know Your Ideal Client | Digital Photography Marketing Tips
This is something you should have already been thinking about from the moment you decided to launch a business. If not, it’s time to begin now. By knowing who your ideal client is and what they love — especially those things that aren’t related to photography industry at all — you can more easily grab their attention and draw in their business. Think about the things that appeal to your ideal client. Which one of those things could you use to “hook” them and set you apart from the rest of your competition?
Use Your Portfolio To Showcase Only Your Best Work | Digital Photography Marketing Tips
Your website will usually be the first impression that people have of your business and can be thought of as your digital storefront. You want to keep your target audience in mind when setting up your website and make sure that even the smallest element appeals to your ideal client. Would you hang it on the wall? This is the first question you should ask yourself when choosing the pictures for the portfolio section. If a picture in your portfolio doesn’t add to your collection, then unfortunately it probably detracts from it.
Content Marketing Is More Than Blogs And Tweets | Digital Photography Marketing Tips
While face-to-face networking and building a stunning portfolio are crucial components of marketing for photographers, content marketing efforts like writing blog posts, guides, checklists and creating other resources for your target audience can be just as effective. For example, if you’re a wedding photographer, you could write a series of posts to guide your client through the entire wedding process for a particular aesthetic they’re interested in. And for best results, don’t just publish the posts on your website; make sure you share the post on social networks to generate traffic to your website. Your blog is basically a blank canvas to express creative ideas, share bits about your personal life, educate clients, share images and showcase your unique style. Remember, a website is like a brochure, whereas a blog is like an ongoing conversation.
Optimize Your Online Presence For Search Engines | Digital Photography Marketing Tips
As a photographer, you will get the majority of the inquiries from people looking for a photographer on Google. It’s vitally important, then, that your website appears in a search engine’s results. If you have a blog, it’s easy to get started. All you have to do is include keywords throughout your posts, titles and descriptions that will help potential clients find you. Use “ALT tags” on your pictures. When uploading new pictures to your portfolio and blog, use the ALT tag fields to describe them, and make sure to use the keywords you want to rank for.
Social Media Is No Longer Optional | Digital Photography Marketing Tips
Photographers are blessed with a wealth of great visual content to enrich their chosen social media channels. Google+, Facebook, Twitter and Instagram are all great options to market your business and promote all that great blog content you are creating! Get active on any and all social media networks your potential clients use and start talking to them directly. You’ll learn their interests, gain an understanding of their tastes, build valuable relationships and make a name for yourself in the photography industry.