Digital Photography Portfolio Design | Design A Photography Portfolio That Maximizes Your Exposure And Attracts Your Ideal Clients
Digital Photography Portfolio Design | Dreaming about a career as a professional photographer? With the right guidance, patience, skills, network, and portfolio, you can turn your dream into reality. But first, step one – setting up a killer photography portfolio. Your portfolio is essentially your career calling card. How much time do you spend working on your portfolio? Be honest – does it showcase your best work?
Designing a portfolio can be an exhausting task, but it’s a vital part of presenting yourself as a photographer. A professionally designed portfolio website is one of the best ways to showcase your skills, talent, and vision, especially when it can be viewed online and around the world. It’s a sign of both professionalism and quality, and can play a vitally important role in the decisions made by your potential clients, partners or curators. To get some insight on what works (and what doesn’t!) when it comes to showcasing your photography, check out our top photography portfolio design tips.
Keep It Short And Sweet | Digital Photography Portfolio Design
With a portfolio, quantity counts for nothing. If the potential client wants to see more, they’ll look for it. And if they can’t find it, they’ll ask. Both of these consequences are good. If you simply throw in some work to “round out your portfolio” get ready to be judged by your weakest work. It’s better to have a smaller portfolio made of only the best examples of your work than a larger one with some borderline keepers. Showing anything but the best is often a waste of time; when you have someone’s attention, make every image count.
Strategically Order Your Images | Digital Photography Portfolio Design
Start out with a bang. Showcase your strongest images at the beginning and end of the portfolio. If you’ve won an award for an image, put it at the beginning of a digital slideshow or your homepage. With your last image, you want to reinforce everything that has come before and end with the impression of professionalism. With the last piece, your goal is to leave a mark. Your potential client made it to the end, so go for the knock-out punch. Finish with images that make a person smile or become intrigued. Leave the hiring manager wanting to see more.
Keep The Website Design Simple, And Let The Work Take Center Stage | Digital Photography Portfolio Design
If people are constantly talking about the design of your portfolio website, then you are probably doing something wrong. Your images are supposed to be the star of the show, so don’t clutter up the website with useless design elements. When setting up a portfolio, you want a website that is straightforward. You want your content to be the focal point, rather than the distracting design. If people notice the design of a website over the photography it contains, that’s a problem.
Keep It Fresh | Digital Photography Portfolio Design
Keep in mind that your work doesn’t end with just publishing a killer portfolio. You’ll also want to regularly update it. Just like seafood, it’s better when it’s fresh. Aside from setting it up in the first place, this task is one of the biggest challenges of an effective portfolio. The best portfolios are never static. As you create new and better work, make sure you make additions to showcase your latest projects, but with the same focus on careful curation!
Rethink Your Navigation | Digital Photography Portfolio Design
The easier your website is for a potential client to navigate and get around, the happier they will be using it. The same works in the opposite direction, don’t forget. If your portfolio is too hard to use, your users will be easily turned off and will produce more negative feelings towards your work. When it comes to creating a menu bar for your website with links to the different pages, DO NOT GET CREATIVE! Make the navigation easy so people can focus on the photography without being distracted by trying to figure out how to navigate around the website.
Make It Easy For Potential Clients To Contact You | Digital Photography Portfolio Design
If the goal of your portfolio is to land you assignments, then make sure a client knows how to contact you so you can actually get one. Regardless of how good your work is, if your potential client can’t get in touch with you, you’re not getting any work. You can put whatever you want for your contact details, just make sure that whatever you do put, is correct. A simple phone number will do, although if a potential client isn’t fond of the telephone, it may be better if they knew your email address as well.