DIY Branding | Building Your Own Brand: 5 Tips For Success
DIY Branding | You’ve probably already heard about the importance of a solid brand. At the end of the day, an effective brand strategy gives you a major edge in increasingly competitive and incredibly crowded markets. But what exactly does “branding” mean? How does it affect a small business like yours? If you think building a brand is all about buying a logo on Etsy and calling it a day, you’re up for a rude awakening. While it may be considered the cornerstone of your entire brand, the logo is still just one of the vital elements.
A brand is your company’s identity and the sum total of the experiences your existing and potential clients have when engaging with you. A strong brand not only represents you and what you stand or, but also what your company does, how it does it, and at the same time, establishes trust and credibility. Or, in other words, a brand will help your potential clients understand what sets you apart from competitors and identify your company out of a crowd of others in the industry. And the best part, branding isn’t reserved for large corporations only – your business, no matter the size, can benefit from having a solid brand as well. Here’s how!
Define Your Brand | DIY Branding
No matter the product or the service you’re providing, chances are, you’re not the only one – there are businesses providing similar, if not the same thing, and with that comes the challenge of standing out! If you’re hoping to turn your business idea into success story, you need to be able to determine what it is that makes what you do unique. Is it excellent customer service? Fast turnaround? Premium quality? Or perhaps lowest prices?
In other words, there are some questions you need to be able to answer before you jump in and start branding your business. What makes you different and original? What about your company makes it the one that a potential client should choose? Once you figure it out, you need to find a way to communicate it to your potential clients in a direct, clear and effective way.
Have A Logo Professionally Designed | DIY Branding
Having an effective logo is more important than you might think – it’s the public face of your business and it needs to represent everything your business stands for. You’ll feature your logo on pretty much every piece of paper that leaves your office, so you need to make sure that it actually works on any material and in every size you need. Will your logo be just as effective on a golf ball? What about a roadside billboard? Or when the color is removed and you need to use it in gray scale? This is why we deliver quite a few different versions to our clients when designing their logos, so they’re prepared whatever the marketing campaign may bring.
Create A Voice For Your Business | DIY Branding
There’s no denying that your branding message can make or break your business – what you say counts, but don’t forget the way you say it! Your company’s voice is the language, tone and rhythm that you use in all your communications, both online and off. Not only does this voice deliver your branding message, but it also creates an overall image for your business that extends past the message itself and conveys the unique nature of your business. Is your brand casual? Be conversational and friendly? Is it high-end? Be more formal.
Be Honest And Authentic About Who You Are | DIY Branding
Keep in mind that your brand will have to talk to talk and walk the walk, otherwise you’ll never be able to build trust and loyalty. When it comes to your brand, be consistent and genuine. That will make it easier to build trust with your customers, connect with them and do repeat business. This will also boost referrals and bring in new business. Although this is common sense, you’d be amazed how many small business owners ruin relationships with their clients by not focusing on keeping their promises. Happy clients that feel good about your business are your best source of referrals. Unsatisfied clients, on the other hand, can tarnish your reputation and bring down your entire business.
Ensure Consistency | DIY Branding
While you’ll want to come up with a voice for your business and use it consistently throughout your materials and in person, you’ll also want to ensure visual consistency. All of your marketing materials and communications should look, feel, and sound like they can from the same source. If you laid down your brochures, business cards, thank-you cards and other branded materials, would it be obvious they’re representing the same business? To ensure consistency, you’ll need to define your branding guidelines – whether it’s fonts, colors, graphics, or all of the above.
Grow Your Community | DIY Branding
Keeping your promises is one of the best ways to ensure client loyalty, but that doesn’t mean it’s the only think you can do to boost engagement and win over those potential clients. Most of the world famous brands have one thing in common – they managed to gather a huge following of fans spreading the word about them. You can do the same, without breaking the bank. Focus on building a strong online presence – but don’t just bombard your followers with sales messages; instead, share interesting content and engage with your clients.