DIY Business Card Guide | Get More Business From Your Business Cards! 7 Design Tips To Boost Your Networking Game
DIY Business Card Guide | It may sound counter-intuitive to invest in paper business cards when so much of our lives (professionally and personally) are spent online. Yet, despite our reliance on computers, tablets and smartphones, we still reach for our paper cards to connect with clients and business partners. It’s often the first item potential clients get from you, so it’s your first opportunity to leave a strong, favorable impression on them.
Just like the clothes you wear, your business card can say whether you’re professional, artistic, or a complete amateur. Aside from the aesthetic message, you’ve also got to pack a ton of information into a tiny-teeny space while keeping it readable. Making all that happen on a document that is only 3.5 inches wide and 2 inches deep can be a challenging task. But it can be done. Here are several suggestions to keep in mind before you design or redesign your business card.
Be Deliberate In Choosing The Information To Appear On Your Card | DIY Business Card Guide
What’s most important? Your name definitely should be there, along with the name of your business (via your logo), your phone number and your e-mail address. If what you do isn’t immediately obvious from the name of your business, write a one-line slogan that will help people remember what service you’re providing or what product you’re selling, and include it on your business card. Many businesses no longer include street addresses on their business cards, so if you’re struggling for space, you may want to remove this from your design.
Avoid The Tricks And Gimmicks | DIY Business Card Guide
You want a business card to be pretty easy to use. Like with all design, simple is better — don’t over-design things. You might even be tempted to use an untraditional material to make your business card stand out. While this will definitely be memorable, keep in mind the practicality of your chosen medium. People often write extra details on business cards, which is much more difficult to do on metal, wood or even meat.
Convey The Nature Of Your Brand | DIY Business Card Guide
It is absolutely vital that your business card matches your other branded materials. This helps to reinforce your brand, helping potential clients remember you and your business much better. If you create things, for example, then a handmade card would describe your work more than any words can. If professionalism is the essence of you business, then go professional all the way.
Keep To The Standard Business Card Size | DIY Business Card Guide
There are things you can do to a 3.5″ x 2″ card to make it stand out (like rounded corners), but choosing an unusual shape can be a double-edged sword. The average business card size is 3.5” x 2” — meaning wallets and business card holders are made to accommodate this size. If you business card doesn’t fit into these items, it may end up getting tossed in the trash and making you lose out on potential business.
Consider The Thickness Of Your Business Card | DIY Business Card Guide
Thicker cards tend to feel more expensive – making your business appear more professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. When you choose to “go cheap” with your business cards, what does that tell to the people with whom you wish to do business? Cheaper is rarely a good idea when it comes to first impressions. Just like a flimsy handshake doesn’t make a good impression; neither does a flimsy business card.
Use The Back Of The Card As Extra Real Estate | DIY Business Card Guide
In order to use your business card to its fullest potential, try using the back for additional branding or messaging. Maybe you could use the space to showcase an image of your product, or something related to your business. Or, feature your business logo on the back of the card. If you have a card that you want to use as part of your first impression, it can definitely cost more to print on both sides, but it could be worth the effort.
Make It Readable | DIY Business Card Guide
Use font sizes that are large enough to be easily readable without using a magnifying glass. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a complex calligraphic font impossible to read. Be sure the font color stands out against the background of the card as well. Light gray text on a white card makes it hard to distinguish letters and numbers.