DIY Business Card Guidelines | 6 Essentials To Consider When Designing Your Business Card
DIY Business Card Guidelines | In today’s age of online networking and digital communication, you might think the paper business card is a lingering relic of a long-gone era. While it’s true that we don’t use them the same way we used to, they still act as ambassadors for you and your company, and they’re an extension of your business brand. Whether you are meeting a potential client for the first time or at a networking event, your business card is a vitally important factor for leaving a good impression.
Successful, well-connected business owners never leave office without a stack of professionally designed business cards in their wallets or purses, but what exactly makes a business card design effective? A good business card should reinforce the overall image of your business – not easy, considering the card measures only 2 inches by 3.5 inches. How can you possibly get your message across on such a small piece of paper?
Keep The Information On Your Card Current | DIY Business Card Guidelines
Make sure that your business card has your current contact information – not your email from your last company or your old address in Dallas. Include different contact options for potential clients to reach you – keep in mind that some people prefer using the phone still for talking. However, you don’t have to provide a complete list of services or every single mailing address if your business has multiple locations. There is very limited space on a business card, so by limiting the amount of textual information, the overall look and feel will be cleaner and the card a lot easier to read.
Make It Readable | DIY Business Card Guidelines
As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a complex calligraphic font that is impossible to read. Be sure the font color stands out against the background of the card, too, because a gray font on a white card makes it hard to distinguish letters and numbers.
Stick To The Standard Size | DIY Business Card Guidelines
The average business card size measures only 3.5” x 2” — which means wallets and business card holders are made to accommodate this size. Anything bigger will not fit in standard card holders and your card may end up in the trash. If you business card won’t fit into these items, it may get tossed in the trash — making you lose out on potential business. While business cards in Europe tend to be bigger, so are the wallets and card holders.
Keep It Simple | DIY Business Card Guidelines
Stay away from card formats that have so much clutter that it makes it impossible to see where one piece of information starts and ends. The business card design itself must present both your contact information and brand elements on a very small space. So it is best to keep the design clean and organized. This can be achieved by making sure there is negative space on the card. In other words, try to use a pleasant layout and make sure that your main message (your tagline or your unique selling proposition) doesn’t get lost.
Consider Paper Thickness | DIY Business Card Guidelines
Thicker cards tend to feel more expensive – making your business feel more professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. When you choose to “go cheap” on your business cards, what does that say about your business to your potential clients? Are you really doing yourself any favors by missing out on the opportunity to start building a positive brand image right from the start?
Utilize The Back | DIY Business Card Guidelines
When designing a business card, you want to be sure to use all available space to its fullest potential, which includes the back as well. It is important to get creative with the back of the card. Putting something special like a coupon, report, or special offer will help make your busienss card stand out and keep it out of the trash. Perhaps you could use the space to display an image of your product, or something related to your business. Or, put your company logo on the back of the card. Whatever you do, don’t leave it blank – it’s often claimed that people don’t look at the back of business cards, but that’s simply not true.