DIY Business Cards | Design A Business Card That Won’t Get Thrown Away
DIY Business Cards | A new year is the perfect time to take a look at your business card design and think about what it says about your company. Business card design is never as simple as pasting your logo and contact info onto a document and sending it off to a print lab. There are quite a few things to consider when designing a card – depending on the design, your industry, and even the printing company. No matter how great your product or services are, if your business card doesn’t look professional, you will lose business.
Let’s face it, anybody can make a business card. But very few can design the perfect business card for their unique needs. In fact, there are thousands of ways you can format your business card, many options when it comes to the information you include, and even more ways you can make your business card stand out. Follow the tips below to design a distinctive, professional business card that packs a punch!
Include Only The Most Important Information | DIY Business Cards
It’s tempting to reduce the font size and include every last bit of information you have on your business card. Think carefully about which contact details you want to include – you have to achieve a balance between providing enough points of contact, without making your card look cluttered. You want to include enough to pique the interest of the potential client and make it memorable, without making his or her head spin. Skip the kitchen sink, and keep your business card simple by being selecative about the information you include. From our experience, your name, website, email address and phone number are vitally important.
Say It With Color | DIY Business Cards
Adding a splash of color to your business card will definitely get you noticed, but remember not to overdo it. Bright colors – when used right – can make a business card stand out, and look distinctive. This tactic is often used by design and creative businesses, with the goal of looking fresh, exciting and original. Too much color, however, will distract from your information. Also, it’s crucial to stay consistent with your branding at all times.
Make Sure It Is Legible | DIY Business Cards
Funky fonts are fun, but there’s a time and a place for them, and your business card definitely isn’t the right place. Make sure the fonts you use on your business card aren’t too small, too complex, or distorted in some way, making your card hard to read. Be sure the font color stands out against the background of the card as well. Light gray type on a white card makes it hard to read the letters and numbers. Keep the company name or logo between 12 and 15 in point size, while contact details should be kept between 7 and 8 in point size.
Proofread | DIY Business Cards
Before sending your business card design off to the printer, proofread the card for grammatical errors, make sure that all images and text are within the designated print area and that you have included your logo and contact information. It is worth repeating that if you’re in between jobs, never give out your old business card. The information found there such as your job title and even your email address may already be inaccurate.
Paper Thickness | DIY Business Cards
Consider the thickness of your business card. Thicker cards tend to feel more expensive – making your business feel more professional. You may be able to save a moderate amount of money and update your information easily if you print them yourself, but the effect of handing over a homemade business card isn’t the same as cards that are printed professionally. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap.
Borders And Bleeds | DIY Business Cards
Don’t use borders in your card design. This is for a purely practical reason – no matter how much attention is paid, printing is never 100% completely precise. All printers have a margin of error for cutting your cards, which can be as much as a few millimeters, so expect some variance in the area where the blade falls. A perfectly symmetrical border on your screen may come out lopsided, thanks to minute movements in the printing machine.