DIY Business Logo Design | How To Design A Logo That Stands Out And Gives Your Business A Jump-Start
DIY Business Logo Design | McDonald’s has the golden arches, Coca-Cola the scripted font, and Nike the swoosh. A logo is perhaps one of the most important elements of promoting your business, especially if you’re just starting out. For startups and small businesses, the dreams may be big; but the budget is usually a lot smaller. With the creative spark that entrepreneurs are known for (mostly out of necessity), designing a small business logo and building a brand with a punch can be much easier and cost-effective than you think.
When people think of a business, the logo is often the first thing that comes to mind. So then why is it so often considered an afterthought? As the essence of your brand, your business logo should convey your values and personality and leave a memorable impression. Think about it this way: If you can sum up the nature of your brand in one word, your logo is the visual representation of that word. Whether you’re trying to invent or reinvent a brand image, be sure to follow these six simple tips to ensure your logo stands out from the crowd and passes the test of time.
Think Big Picture | DIY Business Logo Design
A small business logo design has been described as a visual elevator pitch of a company’s products and services. The trick is to quickly convey what you have to offer, your values and what sets you apart from competitors in a matter of seconds. Don’t go with an idea simply because it appeals to you personally. If your business offers professional services, such as legal advice or medical treatment, you need to come up with a logo that conveys the level of professionalism expected by your target audience. Forget about humor or the cute factor for these types of companies.
Simple Is Best | DIY Business Logo Design
An unfettered approach to design and brand messaging is what clients want and expect from today’s savvy marketers. Although it may be tempting to use intricate illustrations and complex effects in a logo, chances are that it will not serve you well. Clean, crisp lines with very limited details are almost always more effective than a complex 3D rendering. If you’re trying to capture the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. Some of the most successful logos have been the simplest, after all.
Don’t Use Clip Art | DIY Business Logo Design
The last thing you want from a business logo is to have it mistaken for that of a competitor. So when designing your own logo, it’s crucial to keep it original. Look at what’s out there and find an opening for something new. However tempting it may be, clip art can be copied too easily. Your goal should be to design something that you believe is different from anything already out there. Not only will original design leave a more favorable impression about your business, but it’ll set you apart from others in your industry.
Avoid Trends | DIY Business Logo Design
Skip being trendy and instead stay focused on the nature and the values of your brand. Remember, the logo you design will be the face of your business, so the design should stay true to the brand story and vigorously avoid passing trends. Ask yourself will your logo still be as effective five years from now? Or 10? Or 20? While you can adapt your logo to changing trends, you want the core design to be timeless, just like your business.
Choose Fonts And Colors Carefully | DIY Business Logo Design
With the wide variety of fonts and colors you can choose from, you may feel tempted to design an intricate logo, using several colors and fonts that vary wildly from one another. However, keep in mid that too many fonts and colors will cause the concept of the logo to lose cohesion or become illegible. If using more than one color, make sure the final design doesn’t look busy and confusing. Remember, you want the logo to look good when viewed with or without color added.
Make It Functional | DIY Business Logo Design
Your logo should work as well on a business card as on the side of a truck. A well-designed logo is scalable, easy to print, memorable and unique. If you’ll be shrinking the logo down to thumbnail size, the design should be simple enough to give a crisp impression at any size. Whether you design your own logo or hire a professional to do it, make sure the design software uses vectors. Graphics designed using vectors export easily to a variety of sizes and formats and won’t slow down page loads or emails.