DIY Business Stationery Guide | Six Tips To Design Your Own Business Stationery And Make It Work For You
DIY Business Stationery Guide | The purpose of business stationery has evolved, and is no longer just a mechanism to provide your potential clients with the basic information about yourself and your business. Business owners today are getting more creative in the way they design their stationary, now using it as a platform to show some personality and boost their brands. The right stationery can end up doing wonders for your business – adding authority to the words on the page, whether you have written a standard business letter or a sales letter.
Your business stationery should represent the vision of your company or organisation and your brand’s unique personality. It should be eye-catching, memorable, and symbolize your company’s purpose, whether you are selling a product or providing a service. You do not want to send the wrong message to existing or potential clients and business partners by using stationery that is not up to the standards of your products or services. So, how do you make your stationery items stand out from the crowd without breaking the bank? Here are our six key tips.
Company Logo | DIY Business Stationery Guide
Every element you include must have a connection with your logo – fonts, colors and even the size. Because your logo is essentially the face of your business, it should be featured on every piece of paper that leaves your office. Your logo provides your existing and potential clients with instant brand recognition, boosting the brand awareness in the process. Keep in mind, though, that the logo has to be simple, effective and versatile as it will be implemented into various methods of printing and will need to be scalable to fit items as big as billboard banners and small for items like pens and business cards.
Contact Information | DIY Business Stationery Guide
You will want your stationery to be both aesthetically appealing and functional. To make it work for you, you should have all of your company’s contact information – email address, phone numbers, street address – printed at the top of the paper for potential clients to quickly access when they decide to reach out to you. If you are a VAT registered business, be sure to include your VAT number on your business letterheads. This not only means you are following the rules, but it also gives the potential client the reassurance that you are an established business and can be trusted.
Consistency | DIY Business Stationery Guide
Business stationery can take a number of forms, from business cards and letterheads to brochures, mouse mats, pens, and mugs, and the list goes on and on. But with each stationery item there should be the same consistency throughout with the visual design, tying in your materials with the same look and feel. It’s important to make sure that when someone sees, or is given some of your stationary they straightaway associate it with your business, and not a competitor. Consumers are always willing to do business with an established brand as their trust will be unfailing, so custom printing stationery items can not only help you build your brand but also act as a marketing campaign.
Paper Quality | DIY Business Stationery Guide
Nothing will make or break your business stationery quite like the quality of the paper that you use. As you want your stationery to have a tone of formality and professionalism, you should use a thick and glossy paper stock. A potential client will definitely notice the difference between standard photocopier paper and thick, glossy, high-quality paper. This seemingly small detail can be enough to change the perception of your company in the mind of a potential client and affect their decision whether to do business with you or move on to your competitors.
Fonts | DIY Business Stationery Guide
Even though many business owners will try and stand out from the crowd with their custom printing designs, make sure that you do not choose illegible or overly complicated fonts. Selecting font styles and colors that are easy to read is vitally important. Text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts will keep the style consistent throughout all of your materials and the text readable.
Color | DIY Business Stationery Guide
Color is always a great tool with stationery and other marketing materials – it can grab attention and make the read all that bit more interesting! However, think carefully about your branding colors, and how you use them in the individual stationery designs. You should always go with complementary colors for the paper, as they tend to look and work best together. For example, if you go with bright colors in the company logo, you should go with a bright colored paper.