DIY Business Stationery | How To Create Business Stationery That Works For You: Simple Tips For Outstanding Results
DIY Business Stationery | Recognition of your business is the vital element of your success. While a lot of business correspondence is electronic nowadays, a well designed business letter can really grab your potential client’s attention when it lands on their desk. To create this impact however, you need to pay attention to every element when designing your business stationery. No matter the size of your business, maintaining a cohesive brand image throughout all of your marketing and brand materials can be the critical difference between success or failure for you and your business.
There will always be the need for some stationery items around the office, which in turn means there’s always every reason to consider investing in custom business stationery design. At the end of the day, the last thing you want is to do is send the wrong message to existing or potential clients by using generic stationery that is not up to the standards of your products or services. We’ve been helping business owners for years now make the right impression with their stationery items, and below you can find some of the most important tips we learned from years of experience.
Business Stationery Represents Your Business | DIY Business Stationery
Business stationery offers a form of direct representation for your business. Whether it’s handing out business cards while attending a networking event or special gestures like sending a thank you card to a new client, business stationery is a powerful mechanism that can move you a little closer to your client’s heart. However, keep in mind that any correspondence or exchange of stationery items should portray your business in a professional and credible manner, and the quality of which will uphold this representation.
Stationery Items Can Boost Your Brand | DIY Business Stationery
Branding is a top priority for most business owners, because it allows clients to build up recognition for the product or the service. Consumers are more likely to purchase from an established brand as their trust will be unfailing, so custom printing stationery items can not only help you build your brand but also boost your marketing efforts. Whether it’s including your brand’s slogan, featuring your logo or simply using the color scheme dominant across all your digital and print materials, make sure there’s no mistake about the brand behind the stationery items.
Contact Information Can Make Or Break Your Stationery | DIY Business Stationery
As obvious as it sounds, if you want your business stationery to be effective, you have to include your contact information, starting with your company name and address, phone number, email, website, and any other detail you feel is important for your clients and business partners to know. You will have to choose the most appropriate contact details for every stationery item, simply because some of the items may not be big enough to fit them all on.
Say It With Color | DIY Business Stationery
Color is an incredibly powerful tool when it comes to stationery and other marketing materials – it can grab attention of your potential client and make the read all that bit more interesting. The right color can be also used for highlighting an important piece of information or communicating a specific idea. Matching the colors in your logo to those on your stationery is a wise idea to ensure brand consistency, but you’ll also want to choose complementary colors for your stationery, as they look best together.
Ensure Readability | DIY Business Stationery
While most businesses will try and stand out from the crowd with their custom designs, make sure that you do not use unreadable or overly complex fonts. Your potential clients will be looking for text that is easy on the eye, that can communciate information clearly and efficiently. While your font should be easy to read, you should take your audience into consideration when designing your stationery. Age, attention span and demographics all play a role in choosing the proper font.
Paper Quality Is Key | DIY Business Stationery
The very first impression you make won’t be through your logo, color scheme or the overall design. It will be the feel of the paper as the potential client is removing your letter from its envelope. They will notice the difference between standard photocopier paper and something more expensive. If you create a flimsy and poorly designed piece of custom printing stationery – let’s say a thank you card – your recipient are likely to compare the quality of your brochure to the quality of your services. Bad move.