DIY Logo Design Guide | Does Your Logo Meet These Six Brand Rules?
DIY Logo Design Guide | Trying to start a business? A lot goes into building a successful business brand, but one thing is certain: you will need a killer logo. Logos serve as an instant reminder of a business or a product, they’re the point of recognition the rest of the branding process relies on; and oftentimes they represent the challenge of communicating your ideologies and the nature of your business with a single symbol. A well-designed logo can build loyalty between your business and your clients, reinforce your brand identity, and provide the professional look of an established enterprise.
No wonder, then, that in an age where everyone must have a website to market their product, service or the business behind it, the demand for a top-notch logo has never been higher. There are more logos out there than ever before, and with that comes the challenge of being unique. How do you create something original that stands out in a sea of identities? And how do you design something quickly without compromising the quality? Today, we’ll explain the most important things that can make your business logo more effective.
Do Your Research | DIY Logo Design Guide
Before you start sketching ideas for your logo, you need to know what the story is behind the logo. A professional logo evokes instant brand recognition. Yes, a logo is an image, but it’s also an introduction to a brand. Your logo will have to reach a specific audience and when designing it, you must keep this in mind. In other words, how you position the logo should be appropriate for its intended audience. For instance, a fun and colorful font would be appropriate for a logo for a children’s toy store, not so much for a law firm.
Simple Is Always Better | DIY Logo Design Guide
If you’re looking to grab the attention of potential clients and remind your existing ones of your offer, a busy or complex logo isn’t going to do your business any favors. Remember, a logo is not exactly a testing ground for your illustration and typography skills. It is more a test of your design insight and presentation sense. A cluttered logo will be more expensive to print, and more importantly, harder to remember. Better to have a simple logo as your main design, and a souped-up version when a more complex version is appropriate, and the reproduction medium allows.
Aim For Timelessness | DIY Logo Design Guide
You want your brand to stand the test of time, right? If so, you’ll want a logo that can last as long as your business, so don’t plan to make extreme logo changes. Instead, choose a logo that will maintain relevancy for 10 to 20 years, maybe even longer. That’s the sign of a great design. So, when working on your logo, look beyond whatever is trending now, and try to find something that will never go out of style.
Make It Clean And Functional | DIY Logo Design Guide
It’s vitally important to have a balanced combination of simple and quirky — you want your logo to be able to grab the attention of your potential clients, but you don’t want them to have to sit and stare, trying to figure out the message. In the digital age, where logos will be used on various devices, materials, and across social media, you must come up with something that transcends paper. Your logo should work as well on a business card as on the side of a truck. A good logo should be scalable, easy and affordable to print, memorable and unique.
Keep It Original | DIY Logo Design Guide
However tempting it may be, clip art can be copied too easily. Not only will original art make a more impressive statement about your business and your offer, but it’ll set you apart from others and help you stand out for all the right reasons. What’s important is to design something that you believe is different from anything already out there. How is your design going to be unique when so many other logos feature the same idea? Stay clear of the visual cliches and come up with an original idea and design.
Say It With Color | DIY Logo Design Guide
Think about the message you want your logo to convey about your business, and take the time to pick the right colors as they play a huge role in the way your brand is perceived. Ideally, your choice of color should be based on your target audience and potential clients. Consider the age, gender and cultural orientations of your ideal client, couple it with your artistic creativity, and you’ve got a killer color palette for your logo already!