DIY Marketing | 20 Low-Cost Ways to Promote Your Photography Business Online

DIY Marketing | 20 Low-Cost Ways to Promote Your Photography Business Online

DIY Marketing | You may not have wads of cash to spend on marketing in the early stages of your photography career, but that doesn’t mean that there aren’t effective ways to get your name out there. There are a variety of fairly new low-cost advertising and promotional tools that you can use.

Before the Internet, small businesses only had a few ways to market their products cheaply, through methods like printing out fliers or sponsoring little local events. Now there are all kinds of opportunities out there on the Web—you just need to know where to look. In this article, we will take a look at some of the most effective strategies to market your photography business.

1. Get yourself a professionally designed website | DIY Marketing

We hear it all the time…”My brother (son, grandma, uncle, etc.) knows how to build web sites and they do it for cheap! Why would I have a professional build my web site?” The sad truth is that eventually the majority of these companies wish they would have started with a professional web design company. Oh, and did we mention that having a custom-designed website doesn’t have to cost a fortune anymore –

DIY Marketing | 20 Low-Cost Ways to Promote Your Photography Business Online

RELATED: Free Photography Marketing 101 | Why a Portfolio Website Just Isn’t Enough Anymore

2. Embrace social media. Social media isn’t just a tool to gain exposure—it has now become a necessary time investment for every business to make. You can tie in ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Be sure your business profile includes a good description, keywords and a link to your website.

3. Always put your URL on letterhead, business cards and in e-mail signatures–wherever potential visitors are likely to see it.

4. Get Listed with Search Engines. In order to get listed with search engines, you’ll need to submit your site to them. Yes, those search engines that crawl sites may eventually find you, but remember that they either follow links or go to sites they’ve been told about.

5. If you’re still itching for more exposure, you can explore search engine marketing, wherein you pay to have a text ad appear when visitors search for certain keywords.

6. Join online communities | DIY Marketing

No matter what the topic, there are thousands of people discussing it passionately on the Internet. By contributing to these discussion groups, you can inform your customers and advertise your business..

7. E-mail lists: Cultivate a list of your customers’ e-mail addresses and send them new special offers and useful information.

8. Publish information and reports about your industry

9. Coupons | DIY Marketing

Make coupons available on your Web site and e-mail them to your customers. Encourage them to give the coupons to friends and family.

10. Free classified ads | DIY Marketing

Use services like Yahoo! Classifieds ( to post free ads for your services.

11. Create your own link exchange by asking sites complementary to yours (but that don’t compete) to put your link on their pages and you’ll do likewise.

12. Not sure what your customers want? Try creating an online surveyto get their crucial opinions on how well your site is selling to them.

13. If you’re just starting out and don’t have a business card and business stationery, have them made up — immediately.

RELATED: Photo Business Tools | Four Essential Tools for the Business of Photography

DIY Marketing | 20 Low-Cost Ways to Promote Your Photography Business Online

14. Get your business cards into the hand of anyone who can help you in your search for new clients.

15. Write an article that demonstrates your expertise in your field. Send it to noncompeting newspapers, magazines, and websites in your field that accept submissions from experts.

16. Learn to ask for referrals | DIY Marketing

Ask existing customers, prospects and casual acquaintances. When you get them, follow up on the leads.

17. Test buying Pay Per Click (PPC) advertising on the search engines. If you are not yet advertising on search engines search for offers that give you $50 or $75 in free advertising to start.

18. Get more links to your site, both free and paid, through business or consumer product directories and affiliate programs.

19. Have regular special promotions prominently displayed on your home page in a special area devoted to that. It may keep people coming back just to see what your current specials are.

20. Price your products competitively | DIY Marketing

Remember, your visitors are only a couple of clicks away from your competitor’s site, so comparison shopping is really taken to a new level.

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