DIY Photography Logo Design | Great Photography Logos Explained: A Guide To Creating Iconic Brand Identities
DIY Photography Logo Design | Having a professionally designed logo is a critical part of your branding strategy if you want to be taken seriously as a professional photographer. You have to make a strong statement and leave a positive impression with just your logo. Creating a logo is simple, right? Think again. There’s more to designing a brand’s visual identity than just placing a name in a square and calling it a day. In an age where everyone must have a website to market their product, service or the business behind it, the demand for a top-notch logo has never been higher.
When it comes to the photography business, your brand consists of pretty much anything that represents you or your photography business, including the way you dress, how you answer the phone, your website, the paper your price sheets are printed on, and so on. All of these are represented by one simple graphic: your logo. More logo designs are out there than ever before, and with that comes the challenge of standing out. How do you create something original and unique that stands out in a saturated market?
Simple Is Better | DIY Photography Logo Design
There are countless ways we can tell you this, but, again, let’s keep it simple: Be simple! If you’re looking to grab the attention of your target audience and remind existing clients of your reach, a busy or cluttered logo isn’t going to do your business any favors. Some of the most iconic logos have been the simplest. If you step back and say to yourself, “Is this too much?” chances are that it is. Tweak your font choices and tone down overwhelming color. When it comes to logo design, less is more.
Be Original | DIY Photography Logo Design
The last thing you want from your logo is to have it mistaken for that of another photographer. So when considering logo design, it’s crucial to keep it original. Look at what’s out there and find an opening for something new. Designing a unique logo isn’t all about avoiding imitation, but also about coming up with something out-of-the-box. It’s tempting to just throw an image of a camera on the page, but it’s important to think creatively. What’s important is to design something that you believe is different from anything already out there.
Versatility Is Essential | DIY Photography Logo Design
Being versatile goes a long way in making a logo design popular. If your logo looks great on stationery items, but horrible when used as a watermark, it will never become the powerful branding tool it is supposed to be. Consider carefully how much detail to add to your logo design. Lots of small shapes and skinny lines should be avoided as they could disappear or print very broken and rough when reduced to small sizes. A good logo works as both a highway billboard and a Twitter avatar. If your logo relies on the fine print, you have a problem.
Be True To Your Brand | DIY Photography Logo Design
When creating a logo for your photography business, know your target audience — both who they are and what they expect from you. Ask yourself what you want your logo to say about your photography business. Do you want your brand to look aggressive, edgy and modern? Or would you like it to convey subdued, patient and assured? While it is helpful to stay up to date on design trends, it’s more vital to stay true to a brand’s overarching personality.
Add The Right Color | DIY Photography Logo Design
Colors have the power to affect feelings and emotions. Bright and bold colors may grab someone’s attention but could also feel brash; muted tones portray sophistication but could be overlooked. Every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating a wrong message because of a simple brush stroke. Ideally, your choice of color should be made on the basis of the target demographics. Consider the age, gender and cultural orientations of the target audience, and couple it with your artistic creativity, and you’ve got a killer color palette for your logo!
Maintain Readability | DIY Photography Logo Design
If people can’t read your logo, it’s useless to have one. This may come off as an obvious advice, but it’s easy to get caught in creating letters or distorting a font until it becomes unreadable. Don’t be tempted to make your logo stand out by using gimmicky fonts. Most gimmicky fonts are too complex, too bland, and are most likely being used (badly) on a hundred different cheap business cards right now. When it comes to logo design, keep your font choices classic and simple and avoid over-garnishing.