Easy Blog Design Tips | Why Bloggers Fail (And What To Do To Make Sure You Don’t)
Easy Blog Design Tips | Most people decide whether to stay on or exit a website in the first few seconds. If you want your blog’s visitors to stay for longer and read your content, you need your website to leave the best first impression possible. Educational and inspirational content has a powerful effect on your audience, but design plays a vital role in your blog’s performance. How your readers experience content on your website directly influences social shares, newsletter subscribers and even sales (if that’s your goal).
Blog design is just like interior design. It’s subjective in nature – everyone has their own opinion of what’s good. But there are some universal things you can do to boost your reader’s experience when they visit your blog. Are you looking at your blog design day after day thinking how to improve it? Or maybe you are just starting out and overwhelmed by the number of choices you have to make when designing the best blog possible. Here are some essential design tips to keep in mind for better user engagement and usability.
Don’t Make It Hard | Easy Blog Design Tips
A well-designed blog can maximize your assets and show off your personal style. It’s what grabs a reader’s attention and makes them want to get to know you better. Visitors should be able to navigate your website without any effort at all. Content should be organized intuitively. In order to do this, you will have to anticipate your visitor’s needs. A crowded page can feel claustrophobic and overwhelming, even when it’s well-organized. Having white space, or well-spaced page elements makes the blog sections easily identifiable and easier to find and read.
Don’t Make Them Wait | Easy Blog Design Tips
This leads us to our second point. That means that you have to improve performance as much as you can. Your website must load quickly. You do not have to upload your full sized 3000 x 2000 pixel photo with a 300dpi. First of all, this makes your images a target for theft. Second of all, it makes your posts slow to load – particularly if you have more than 2-4 images. Your audience does not enjoy waiting around for webpages to load, and studies show that delays of more than one to two seconds significantly degrades user experience because they interrupt the reader’s train of thought.
Simplify Navigation | Easy Blog Design Tips
Make it easy to navigate your blog and find your content. At the basic level, you’ll need categories and a search bar so readers can easily find the content they’re interested in. If your visitor wants to see posts from a specific date, would they know where to go? What if they wanted to see all your posts under a specific tag? Your navigation menu should be built to show a complete summary of your whole blog. Nobody should have to click “older” over and over again if they already know what it is they’re looking for.
Include Great Images | Easy Blog Design Tips
As vital as your writing and topics are for your blog, there’s no getting around the simple fact that most readers will respond to engaging visual elements. That’s why it’s so crucial to include beautiful, bold and high-impact imagery in your blog posts. Now we know most of us have some pretty fast internet speeds at our homes, but not everyone is reading your blog in their living room. Ever tried surfing the web at a hotel? Or using your smartphone? Resize your images to 72dpi and and a manageable pixel width/height before you upload them. Everything will load and run much quicker!
Don’t Forget About Social Media | Easy Blog Design Tips
Make sure your social media icons are easy to find. You’ll definitely want readers to follow you on social media, so make it easy on them by putting icons that link to your different channels on the homepage and preferably near the top. Include strategic social sharing buttons. The conversion goal for your blog isn’t only to convert visitors into subscribers, or subscribers into paying clients. You also want your visitors to share and spread your content on social media, so include social sharing buttons at the end of every post.
Make Your Info Accessible | Easy Blog Design Tips
Sometimes you have to ask a blogger a question and you need their contact information. Make it easy for your readers to find the information they need by providing visible and easy-to-find links to your about page, contact info, and RSS feed. Create an About or Bio page telling people who you are as well. You don’t need to delve into the depths of your private life but at least let your readers know a bit about why you blog and what they can expect from you.