Easy Business Branding Tips | Build A Brand In 30 Days: Five Tips To Build Your Brand From Scratch
Easy Business Branding Tips | Branding your small business is vital, particularly in the current state of the economy. It’s one thing to have your logo designed and your first set of business cards printed. But actively building your brand? That’s something completely different. It doesn’t matter how creative your service is, you have to make potential clients aware of it before you can turn it into a success. But with so many ways of communication these days, and social networks on the rise, it’s not easy to find the most effective strategy.
Marketing is the method that most small business owners use to get word out about their services, but marketing isn’t just about putting a sales message on a postcard and mailing it out to potential clients; marketing is about branding your business so that potential clients have an idea of what to expect when doing business with you, understand what sets you apart, and can identify your company out of a crowd of others in the market. Big businesses have the budgets to hire creative agencies that develop and manage their brands. But you don’t have to be a marketing professional to boost your business’ visibility and value through branding.
Consistency And Clarity Are Key | Easy Business Branding Tips
Actively building your brand requires consistency. You need to repeatedly send the same messages, use the same visual elements, and deliver the same positive experiences for your clients. Develop graphic standards, and stick to them in every advertising material, including your website. If you aren’t focused about how you appear, then your potential clients will be focused on your inconsistency rather than your message.
Clarity and specificity go hand-in-hand with consistency – if you try to be all things to all people, your message will become muddied and diluted. Review the product or service your business offers, pinpoint the space in the industry it occupies, and research the emotive and rational needs and concerns of your target audience. Your brand character should promote your business, connect with your client base, and make your business stand out.
Do As You Say | Easy Business Branding Tips
Ultimately, it doesn’t matter what you tell people your brand is – your brand is the sum total of what you and your employees actually do every day. Letting your clients down by failing to live up to your own promises can be especially harmful for small businesses that rely heavily on referrals. The foundation of brand loyalty lies in great service – a happy client is a loyal client. Put differently, your business’ brand isn’t a mission statement written on a plaque on your office wall. It’s the gut feeling other people have about your business.
Target Whom You Want To Serve | Easy Business Branding Tips
As we mentioned above, your small business can’t do everything; likewise, it probably can’t serve everyone. Your clients may lean toward certain demographic or socioeconomic groups. They may share a specific problem, interest, or need. Your brand needs to connect with these people. They’re your target audience: the clients you are trying to serve. Know what makes you different! As a small business, you probably cannot compete on price. Instead, make sure you can articulate how you add value, and communicate this to your target audience!
Have Great Products And Services | Easy Business Branding Tips
Word of mouth is often a company’s most effective lead generator, so having great products and services that people talk about is a vital part of your brand, and why you are in business. Even the most outgoing and charming small business owner is not going to be successful in bringing clients back, unless the product or service they offer delivers and exceeds expectations. Give your clients an unforgettable experience, and they’ll turn into repeat clients, and even tell their friends! Some businesses stop focusing on building quality products and services when they become successful. This is a mistake. Even a strong brand will suffer when it creates average or below average products or services.
Find Your Voice | Easy Business Branding Tips
What you say is important, but don’t overlook how you say it. Your company’s “voice” is the language and personality you and your employees will use to deliver your branding message and reach your customers. Not only does this voice deliver the core of your branding message, but it also creates an overall image for your company that extends past the message itself and makes you unique. Make the Message and Voice a Cohesive Part of the Marketing Package.