Easy Business Card Design | Your Business Card Is A Billboard For Your Brand – What Does Yours Say?
Easy Business Card Design | Business is a tough game. It’s a competitive industry with a lot of competition. Within the first 10 seconds, your potential client is building up a lasting opinion about you. It sounds harsh, but it’s true that people often do judge a book by its cover, and you only get one chance to make a great first impression. Many people ignore the value of having a professional business card that accurately conveys their brand image, but this small piece of paper can be a vital part of your stationery package. It’s often the first item potential clients get from you, so it’s your first opportunity to make a strong, positive impression.
Lots of people don’t even carry around business cards anymore. This is a mistake: Business cards aren’t just for providing people with your contact information; they can also start conversations and spark relationships. You want to engage with your potential clients, as well as inspire them to find out more about you and what you do. One of the best ways to do this, is with a well-designed, simple to understand card.
What To Include In A Business Card | Easy Business Card Design
The main goal of a business card is to make it easy for people to reach you. Far too many business owners make the mistake of cluttering up their business cards with irrelevant information. As a result, they don’t deliver the same punch as they normally would. Stick to a simplistic design and only include the most important information about your business. For example, email, phone, cell, website, address, name and job title. You don’t have to include a long list of services or every single mailing address if your company has multiple locations.
Logo Design | Easy Business Card Design
In addition to the information listed above, your business cards should also showcase an appealing logo design, preferably one that’s related to your business. If your company already has a logo that’s used in other marketing materials, then you’ll want to include it in your business cards. The more exposure your logo gets, the more “branded” it becomes. Whether your logo is an image with words or just logo type, add it to your business card in a visible location. Ideally, it should be the only image on your business card, so that it doesn’t take the attention away from the visual mark for your brand.
Select The Size And Layout | Easy Business Card Design
The typical business card measures 3.5 by 2 inches with text written (traditionally) horizontally, or vertically. While most business cards are rectangular, square and oval cards are gaining in popularity. When handing out business cards, you want to make sure that the person you give it to will hold on to it. While it is crucial to keep your card unique, you do want to make sure the card fits the standard business card size.
Colorful Or Plain? | Easy Business Card Design
Bright colors – when used right – can make a business card stand out, and look distinctive. This tactic is often utilized by design and creative business owners in order to appear fresh, upbeat and unique. Do use color to spark interest and emphasize important elements. It can be in your logo or other images, in text or in background elements. Stay with a maximum of 3-4 colors. It’s also worth thinking beyond your business cards: try to keep your color scheme consistent throughout your media (website, twitter, email signature) to build a professional image of yourself.
Don’t Skimp On Paper Quality | Easy Business Card Design
Your business card may sometimes be the first impression people will have of your business. You don’t want to have cards that appear to be less than professional. A business cards printed on paper thinner than 300gsm look and feel rather fragile, which can make them feel tasteless and cheap. Try thinking of your card as you would of a handshake – nobody likes a weak handshake, so why would they like a flabby business card?
Proofread | Easy Business Card Design
Before sending your business card design off to the printer, proofread the card for grammatical errors, make sure that all images and text are within the designated print area and that you have included your logo and contact information. Make sure the copy is perfect. Having errors will devalue the company’s credibility. Have a few people look over the card before sending it to the printers.