Easy Business Card Ideas | How To Keep Your Business Card Out Of The Trash: Stuff They Don’t Teach In Design School, But Should
Easy Business Card Ideas | Business is a tough game: it’s a competitive world with many opponents. To make matters even more challenging, your potential client is building up a lasting opinion about you within the first 10 seconds. It sounds harsh, but it’s a fact, and you only have one chance to leave a great first impression. Just like the clothes you wear, your business card tells the recipient a lot about you. In addition to coming up with a stunning design, you’ve also got to pack a ton of info into a tiny teeny space, and keep it readable.
Lots of people don’t even carry around business cards anymore. This is a huge mistake: Business cards aren’t just for giving people your contact information; they also spark conversations and spur relationships. Since your card will linger long after your meeting’s over, think of your business cards as your unsung sales force; they have to represent your company and your product the way you would. The secret is to design a business card that’s appealing, targeted and informative.
Reinforce Your Brand | Easy Business Card Ideas
Many people overlook the value of having a professional business card that effectively reinforces your brand image, yet this small piece of paper can be an important part of your collateral package. It is crucial that your business card is consistent with all your other printed materials. This helps to reinforce your brand, helping potential clients remember you and your company better.
Cover Your Bases | Easy Business Card Ideas
The main goal of a business card is to make it easy for people to reach you. You don’t have to provide a long list of services or every single mailing address if your business has multiple locations. Make sure your name, job title and company name or logo are clearly displayed. Think carefully about which contact details to include – you have to strike a balance between providing enough points of contact, without making your card look cluttered.
Make It Readable | Easy Business Card Ideas
Business cards are small and because of that it’s critical to include the most important information about your business, rather than trying to squeeze every last detail into such a limited space. Too many words will require you to shrink the size of your words, which makes it hard for potential clients to correctly note contact information. Make sure your text is at least 8 pt, in a clear readable font and in bold color. You could also try to emphasize your name or vital contact information by making it slightly bigger or bolder than the rest of your information.
Have Your Business Cards Printed On Good Card-Stock | Easy Business Card Ideas
If the card feels flimsy or looks like you printed it yourself on a cheap printer, it will leave people with impression that they are dealing with a business that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good heavyweight business card stock. Thicker cards tend to feel more expensive – making your business appear more professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap.
Use QR Codes | Easy Business Card Ideas
An effective way of saving space is to create a QR Code for your card. They provide a neat way of including a lot of information on a business card, without making it look cluttered. QR code is a modern tool which enables you to take a picture of a code on a business card with a smartphone. The code would redirect you to the website, online portfolio or resume. It’s an ideal way to bridge the gap between a business card and your online work.
Avoid Using Borders | Easy Business Card Ideas
In fact, it’s best to try to avoid using borders in your business card designs at all. This is for a purely practical reason – no matter how much attention is paid, printing is never 100% precise. They may look good on a computer screen, but when the cards are actually printed and cut, you will most likely have some ‘lop-sided’ edges. All printers have a margin of error for cutting your cards, so expect some variance in the area where the blade falls.