Easy Business Card Tips | Does Your Business Card Whisper Or Shout? Make Your Business Card Stand Out!
Easy Business Card Tips | Have you ever bought a book just because you really liked the cover? Your business card is exactly like that: it’s the first impression people have of you and your business. Cliche, yes, but true. You don’t want your business card to have a nice design. You want it to be awesome! Because your business card is usually a potential client’s first contact with your company, you want to engage with them, as well as encourage them to find out more about you and what you do. You want your design to be something people talk about.
Business cards have been at the heart of most marketing strategies for almost every business for over 100 years. Yet, most of them are still dull, boring, and don’t say much about their owner, or the company. These business cards are rarely memorable, which is makes them ineffective. A well-designed business card should convey the overall image of your business, which is not easy, considering it measures only 2 inches by 3.5 inches. How can you possibly get a message across in such a small amount of space?
Have A Purpose In Mind | Easy Business Card Tips
A business card can communicate multiple things. It can simply be used as a way to quickly and easily hand out contact information. It can, however, also be an effective marketing tool for your company. When designing your business card, think about the people you want to hire you: If you’re selling prints on Etsy, a handmade business card will go a long way. If you’re hoping GQ will send you on assignment, you should go for a more sophisticated, polished look. Having a purpose for your business card will help keep you from making it too cluttered, and therefore less memorable.
Use Special Materials | Easy Business Card Tips
The material your card is made of can help it stand out in a pile of other cards. Most business cards are printed on card stock, because this is the most cost-effective option for printing. If you’re willing to get a little more creative, you can print onto all sorts of different materials including transparent plastics, metals, wood and even slate. An x-ray like this would be great for a medical or forensic photographer, but a simple transparency would work for the rest of us.
Don’t Forget Your Logo | Easy Business Card Tips
Use your logo as the basis! Make it the largest element on the card. If your company doesn’t have a logo, have a professional designer design a business logo for you. If you offer products or services that can be represented with a symbol, the logo should symbolize that product or service in some way. Keep in mind that it should also be scalable for use on business cards, letterhead, brochures, your website, and any other marketing material.
Be Deliberate In Choosing The Information To Include | Easy Business Card Tips
It may sound obvious, but the first and most vital thing to consider when designing your business card is the information you want to include. Your existing and potential clients will want to know all the ways they can reach you. It is crucial you make sure all bases of communication are covered. Make sure your name, job title and company name or logo are clearly displayed, as well as your phone number. Clients and business partners will want to know your website address and your email address too, so make sure you include them.
Use QR Codes | Easy Business Card Tips
Another way of using space creatively and effectively is to create a QR Code for your card. QR code is a modern tool which enables you to take a picture of a code on a business card with a smartphone, and the code could redirect you to the website, online portfolio, or resume. It’s a perfect way to bridge the gap between a business card and your online work.
Include A Photo | Easy Business Card Tips
Business cards are oftentimes exchanged at large networking events. With so many contact details being exchanged, it’s very easy to confuse faces and names. While you need to have written content on one side of the card, think about saving the other for something more visual. Adding a photo to the business card will ensure that your face is remembered, as well as your credentials. It is also another way to make the card stand out against competitors. You could also use the space to display an image of your product, or something related to your business.