Easy Business Stationery Design | First Impressions In Print: Secrets To A Great Stationery Design
Easy Business Stationery Design | In today’s tech-driven world, entrepreneurs rely heavily on social media networks and email as a way to keep in touch with clients. While these are powerful tools that can help you contact clients quickly, there’s a certain intimacy that’s lost when delivering messages through the digital medium. When dealing in person with clients and business partners, it is crucial that how we look, how we talk, and our body language are fine tuned to leave that right impression when it counts the most. Your printed business forms act in the same way.
Letterhead, envelopes and business cards are your company’s foot soldiers – marketing your business, service or product as they make their way around from one pair of eyes to the next. And in an ever-competitive world, you better make sure that your business card, or letterhead, captures the attention of your desired audience. Designing stationery as part of a branding project is always an enjoyable job. Not only can you express your creativity in the process, design for print also enables you to experiment with different paper stocks and inks to design premium quality goods. Here are some easy business stationery design tips to help you get started.
Use Your Logo | Easy Business Stationery Design
Since your logo is the face of your business, it’s absolutely critical to include it on your card. By including a company logo on all your professional letters, you will further boost brand awareness. Your logo has to be simple, effective and versatile as it will be used in different methods of printing and will need to be scalable to fit items as big as billboard banners and small for items like pens and business cards.
Contact Information | Easy Business Stationery Design
Effective business stationery must include your contact information. Consider the actions most people will take after reading your letter? How will they contact you? Including your business address, phone number, email address, fax number and any other ways of communication that you think are important into the design of your stationery will make it simpler for clients to reach you.
Brand Representation | Easy Business Stationery Design
Business stationery offers a form of direct representation for your business. Because branding is a top priority for most entrepreneurs and enables clients to build up recognition for your logo and slogan, any written communication or exchange of stationery items should effectively communicate your brand. The design of your stationery should solidify your brand that was introduced through the logo, so with each printed material there should be the same consistency throughout with the visual design, tying in your stationery with the same look and feel.
Readability | Easy Business Stationery Design
As with all forms of communication, your stationery must be functional. Its design should enable easy readability of your company’s important information. Even the smallest details can really make your stationery stand out. Whilst most business owners will try and stand out from the crowd with their custom printing designs, make sure that you do not pick illegible or complicated fonts. Your clients and partners will be looking for text that is easy on the eye, that can communicate information clearly and efficiently.
Power Of Color | Easy Business Stationery Design
Color is always a great tool with stationery and other marketing materials – it grabs attention and makes the read all that bit more interesting! Color signifies quality and value in the reader’s eye and is visually appealing. To ensure consistency, usage of your company’s official colors in your stationery design will boost your branding efforts. When you’re choosing stationery, you will have to consider the overall color scheme. You should go with complementary colors for the paper, as they tend to look best together.
Paper Quality | Easy Business Stationery Design
Quality says everything about a company. It’s crucial to use only the most premium paper or highest quality cardstock for your professional communication. As long as it’s thick and the texture is luxurious, you will definitely leave the right impression on clients. A client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. This small detail can be enough to improve the perception of your business in the mind of a potential client or a business partner.
White Space | Easy Business Stationery Design
Never be afraid of white space! While you may be tempted to fill in every inch of your stationery with information or images, this may result in your stationery becoming too cluttered and a reader will lose interest quite quickly. A design that is too busy will also distract clients from noticing the important things on the stationery, such as your contact information and logo.