Easy Business Stationery Tips | Quick Tips That Will Make You Successful With Stationery – It’s Easier Than You Think!
Easy Business Stationery Tips | In today’s digital age, well-designed business stationery is making a comeback. One of the most effective ways to leave a positive, professional impression on clients and partners is business stationery – from business invoices, business proposals to company contracts. First impressions last, so it is vital that business owners put a lot of effort in designing stationery that will work. You want to put your best foot forward with custom business stationery, because stationery items can make or break a company’s first impression.
When you choose stationery for your business, it is crucial that you do not take that decision lightly. You do not want to convey the wrong message to existing or potential clients and business partners by using stationery that is not up to the standards of your products or services. The right stationery can end up doing wonders for your business. Everything counts if you’re trying to leave the best possible first impression; from the information you include, to the quality of the paper, your color scheme, and the layout. Remember, you only get one chance!
Consistency | Easy Business Stationery Tips
Custom stationery can take a number of forms – business cards, letterheads, brochures, pens, mouse mats, mugs – the list goes on and on. But with every stationery item, there should be the same consistency throughout with the visual design, tying in your stationery with the same look and feel. If your website and general style are minimalist, stick with a minimalist stationery design. Pay close attention to fonts and colors and less attention to images and unnecessary embellishments.
Branding | Easy Business Stationery Tips
Branding is a top priority for most companies and enables clients to build up recognition for your business. Regardless of where you want to place the company logo in your design, it is incredibly important to go for a design that is simple but makes your stationery items stand out. Logos are vital for branding, because they usually include the company name and a distinctive symbol. Not every business will have a slogan, but it is an effective way of not only acting as a brand builder, but it also communicates your promises to your client base. Your slogan may not be present on every piece of stationery, but where possible it can be included to compliment the whole branding package.
Contact Information | Easy Business Stationery Tips
Effective business stationery has to include your contact information. Incorporating your company address, phone number, email address, fax number and any other methods of communication that you think are important into the design of your stationery will make it easy for potential clients to reach you. Keep in mind you will have to choose the most relevant and important contact details for every stationery item, because some of the items may not be large enough to fit them all on.
Color | Easy Business Stationery Tips
Color is always a powerful tool with stationery and other marketing materials – it grabs attention and makes the read all that bit more interesting! Matching the colors in your logo to those on your stationery is a great idea for branding purposes. Think carefully about your brand’s colors, and how you can use them in the individual stationery designs. Choose complementary colors for your stationery, as they look best together. Your color choices can also have a great impact on the type of printing process you can use, as well as the cost of printing.
White Space | Easy Business Stationery Tips
Never be scared of white space! It may be tempting to ‘throw the kitchen sink’ at your business stationery design and include every possible way of contact and every single testimonial. You should try and avoid this, because you risk drowning your message which, we must remember, is the reason you’re sending out the stationery to begin with! A design that is too cluttered will distract clients from noticing the important things on the stationery, such as your contact information and logo.
Paper Quality | Easy Business Stationery Tips
Choosing high-quality paper for your business stationery can make it feel more professional. A client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. You may even want to consider adding special effects to your stationery design. Embossing, foil blocking, die-cutting and other special effects can add a sophistication to your design, giving you a marketing piece that will be remembered.