Easy Logo Design Ideas | 5 Things Your Logo Should Say About Your Photography Business
Easy Logo Design Ideas | It’s hard to argue against the importance of a logo. In non-visual industries it’s often what customers first identify with in a brand. In the photography business, it plays second fiddle to your work, but it’s still a crucial visual cue and tie-together for your potential clients. Many photographers fail to see that a logo, unlike any other design element, is literally the face of their business, and hence attached to a much larger beast. You can’t peel it off from a book and slap it onto things like a sticker.
Designing a great logo is one of the most vital things you can do for your business or portfolio website. A good logo should communicate the intended message to your audience without additional explanation or context. This is why logo design isn’t for the impatient designer; it often requires many hours of researching, concepts, and revisions before nailing that final, beautiful design. There are many options to consider – colors, font selection, images, size, shape, etc. In this post, we explain the five most important things that will make your business logo design successful.
Does It Help People Remember You? | Easy Logo Design Ideas
A simple logo design enables easy recognition and allows the logo to be flexible and memorable. Well designed logos feature something unexpected or unique without being overdrawn. Logos that are overdrawn or too compelx are generally inflexible and have limited versatility. By keeping a logo simple it boosts its “stickiness” and keeps it from being seen as cluttered. Choosing a design that’s bold enough to be both memorable and instantly recognizable is one secret to success.
Does It Convey Your Business? | Easy Logo Design Ideas
The last thing you want from your logo is to have it mistaken for that of another photographer. So when considering logo design, it’s important to keep it original. Look at what’s out there and find an opening for something new. Make sure you carefully research your industry and target audience before embarking on a logo design. You have to know and understand the common styles of your industry, but you also need to make sure that you don’t infringe on anyone else’s trademarked logo. When looking to avoid brand confusion, think about the colors, shape, symbolism, and flow of your design.
Does It Build Trust? | Easy Logo Design Ideas
The logo is the first impression, of not just who a photographer is, but how trustworthy they are – and in turn, how much a client will open up. Knowing what is appropriate for your audience will affect what font style you use, the colors and any accompanying imagery. You wouldn’t design the same logo for a toy company as you would an automotive parts store. As you designed the logo, and your opinion is thus slightly tainted, the best way to know what impression your logo makes is to simply ask a few people. So show it off, ask what impression they get, and go from there.
What Does Its Color Convey? | Easy Logo Design Ideas
One of the most crucial considerations for logo design is the color palette. This is not a superficial decision, color conveys meanings and communicates ideas. There is so much emotion inherent in color and its psychological power can be extremely effective. It can help tell the story of your brand by portraying a particular personality. Warm, cool, neutral, vivid, complimentary, analogous, soft, light, dark, bright, saturated — all of these color types can be used effectively to boost your intended message.
Is It Flexible? | Easy Logo Design Ideas
Will your logo scale to different sizes without losing quality? Will it work in one color or against a dark background? An effective logo should work across various media and within different contexts. Think carefully how much detail to add to your logo design. Lots of small shapes and skinny lines should be avoided as they could disappear or print very broken and rough when reduced to small sizes. An effective logo is easily recognizable at a glance, both in color and in black and white, and in any size. A good logo works as both a highway billboard and a Twitter avatar. If your logo relies on fine print, you have a problem.