Easy Logo Design Tips | The Art Of Logo Design: How To Create A Logo Your Audience Will Love
Easy Logo Design Tips | Logos – we see hundreds of them every day. We see them so often that we often don’t even think about them, so of course you want yours to stand out from the crowd. However, you have to keep in mind that your logo is the visual representation of your company, so you don’t want to depart too far from your roots while trying to differentiate it. Logo is the iconic face of your company, and the most important brand-building element. To come up with something so important, the design process requires thinking, artistic inputs, and systematic planning. In other words, you don’t simply sit down and draw a logo while watching your favorite anime series.
Your logo communicates a message about your services and products, so make sure it’s a positive message. Without a good logo design, your brand image can fall flat fast. Here are some tips to understanding and creating a logo design that will stand the test of time, and stand head and shoulders above your competition.
Your Name CAN Be Your Logo | Easy Logo Design Tips
A wordmark logo is composed only of text, often with some stylistic enhancements. Some of the most famous logos in the world fall under this category – think Google, Facebook, Disney, or IBM. While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are immediately identifiable, that’s because they’ve been around forever. Unless you want to spend money to add decorative artwork to your piece, get a logo that people can read.
Keep It Simple | Easy Logo Design Tips
Not only will a complicated logo be hard to print, but you will be missing the mark when it comes to engaging with your audience (a 3D image might look great on avcomputer screen, but not so much on business cards and banners). Some of the most popular logos have been the simplest. We’re talking about clean, bold lines without a lot of elements to distract the eye or detract from the impact of the message. Keeping it simple, yet unique, is key. With small screen sizes, you’ll want to make sure that your logo is still legible when you scale it down.
Pay Attention To Your Colors | Easy Logo Design Tips
Color is one of the most exciting parts of designing and developing a brand. There are so many choices! But don’t get overwhelmed — take a couple deep breaths and really think about what you want your brand to communicate, and how color can help you convey that message. For example, you should pick colors that appeal to your target audience’s demographics (age, culture, gender, etc). A good rule of thumb is to stick with two or three different colors; using more colors is pushing it. The colors can grab you and pull you in, they bring life to the design and give further context to your logo. However, you need to keep in mind that a well-designed logo is versatile, and will still look great in gray-scale.
Fight The Temptation To Imitate | Easy Logo Design Tips
Imitating is just lazy, and who knows… someone else could be green with envy over your own unique logo. Why not use a design that you actually thought up yourself, rather than ripping off what everyone else is doing? The idea of your own logo is just that – your own logo. While it can be useful to look at logos that your competitors are using (or even people in the same industry), this should never be used as a guide to designing your logo. The idea here is to be different than your competitors, and stand out.
Is It Memorable? | Easy Logo Design Tips
Everything from TV ads and roadside billboards to web banners and pop-up ads on game apps seems to be screaming at us with a sales message. Eventually, amid all those sales messages, all but the most memorable messages become noise that the brain learns to filter out. It’s surprising how memorable a simple, elegant design can be. Think of the Nike swoop, or the McDonald’s golden arches. Neither is complex, yet both are instantly recognizable. Even more telling, neither logo has changed significantly in all the years of their respective businesses.
Is It Versatile? | Easy Logo Design Tips
Being versatile goes a long way in making a logo design popular. If your logo is such that it looks great on posters, but horrible on coffee mugs, it will never achieve popularity. Is your logo still recognizable if it’s printed in black and white? What about if it’s miniaturized, or blown up to poster size? Being prepared up front for these likely eventualities will save a lot of potential redesign issues later on.