Easy Logo Design Tricks | 6 Tips To Design A Logo That Gets People Talking About Your Business
Easy Logo Design Tricks | A well-designed logo will help your potential clients not only remember your business better, but it will also communicate more about your brand than you may believe. As a representation of your business and the backbone of your entire brand, your logo will communicate the nature of your business, but it needs to be designed with your target audience in mind in order to stand out from the sea of other business identities.
We live in a world painted with logos, and even kids can recognize most logos, or at least figure out what product or service the business is providing from a single glance at the logo. Yet, you’d be surprised how many business owners choose to cut corners and write the name of their business next to a random shape and call it a day. Designing a logo is not something you can do while watching a movie on a lazy Sunday. Effective logos require a lot of thinking, planning, and a pinch of talent. To help you come up with a logo that works, we gathered some of the most important tips that will guide you through the design process and help you avoid the most common pitfalls.
Stand Out! | Easy Logo Design Tricks
In order to stand out, you’ll need to make sure your logo is different than anything else already out there! At the end of the day, the last thing you want is to have your logo mistaken for a logo of a competitor. Take some time to look at the logos in your particular niche or even area. What are the common traits? Here’s where most business owners go wrong, though – while you can use your competitors’ logos as inspiration, make sure you don’t imitate, copy, or even parody them. You need to find an opening for something new if you’re hoping for your logo to stand out!
Focus On Your Message | Easy Logo Design Tricks
What is it that you want your logo to communicate to your target audience? In order for a logo to be effective, it not only has to be unique, but it needs to be appropriate for your business as well, so make sure you write down a list of five or so traits of your business and find a simple, yet effective way to communicate them, whether it’s through color, fonts, negative space, or the overall look and flow of your logo.
Avoid Trendy Looks | Easy Logo Design Tricks
The logo you design will be the face of your business, which means it needs to be able to represent your business as long as possible. Will your logo be just as effective and relevant 10-20 years down the road? Trends come and go, and when buying a pair of new shoes is concerned, following trends is a perfectly good idea – however, when logo design is concerned, avoid following trends and aim for a timeless logo that will stay relevant for years to come!
Sketch! | Easy Logo Design Tricks
Before you even think about sitting down at your computer, you’ll want to fill out at least a couple of pages with sketches. The initial ideas are usually the most generic ones, so let the creative juices flow and sketch away! Think about it, what did you learn to use first, pen and paper or a keyboard and a mouse? Sketching will allow you to brainstorm ideas and get them on paper a lot faster. Then, when you have a couple of pages of sketches, go through them and find a few ideas that work best for you and switch to your computer.
Make It Functional | Easy Logo Design Tricks
Your logo will be used throughout different media and on various materials, which means you need to ensure the logo you design is versatile enough to survive any marketing campaign you come up with! One of the most important things when it comes to versatility is definitely the size – which is why you’ll want to use vector formats. Unlike raster images, they will allow you to scale your logo to pretty much any size without affecting the quality.
Be Careful With Colors | Easy Logo Design Tricks
Colors are an incredibly powerful tool when it comes to design – they can help you stand out, communicate a message, emphasize an important element and appeal to your potential clients. However, keep in mind that some materials will have production limitations so you’ll need to use your logo in a single color, or even in black and white. If you’re relying on color to communicate a certain meaning, you’ll need to find a way to convey it even when the color is removed – which is why designing your logo in black and white is a much better idea. By leaving the color for the end of the design process, you’ll be able to focus on the shape and message of your logo, instead of getting carried away with tweaking the colors.
Use It! | Easy Logo Design Tricks
You’d be surprised how many business owners either design on their own, or have a professional design a logo for them and don’t actually use it, or use an old logo alongside the new one. To build recognition and boost brand awareness, make sure you feature your logo on every piece of paper that leaves your office, and use it on all your marketing materials both online and off. This will help build your image, raise your company’s visibility and, ideally, lead to more business.