Easy Photography Branding Guide | Build A Brand That Stands Out, Attracts Clients And Grows Your Photography Business In 7 Simple Steps
Easy Photography Branding Guide | In our previous post on logo design, we touched upon the importance of having a strong brand if you’re hoping to stand out and grab the attention of your potential clients. However, creating a brand identity requires a lot more than having a logo professionally designed for your photography business. Your logo is the face of your business, while your brand is the way your clients perceive your business, trickling down to the way you engage them, the materials and platforms you use to reach them, and most importantly, your promise to them.
Many photographers believe that branding is reserved for established, international companies only. However, considering the fact that majority of businesses out there are small businesses just like yours, having an appealing and recognizable brand is just as important, if not even more so, for your photography business as it is for Apple or Coca-Cola. To help you build a brand that helps you grow your business, we gathered some of the most effective branding tactics that won’t break your budget. Let’s dive right in!
Cover The Basics First | Easy Photography Branding Guide
The very first thing you’ll need to take care of when building a brand are the name of your business and the logo. It’s important not to rush, no matter how impatient you are to get started. Branding is all about raising awareness of your business, and if you decide to do a complete logo overhaul down the road, or suddenly change the name of your business because you changed you mind after a few years will only alienate your existing and confuse the potential clients.
Don’t Be Jack Of All Trades | Easy Photography Branding Guide
Even though you might be tempted to accept every gig coming your way, especially if you are just starting out, but choosing an area of specialization and clearly defining your target audience will help you stand out a lot easier. What is it that you can do for your potential clients better than anyone else in your area? What makes your photography business the one your potential clients should choose when looking for the services you’re providing? Find a simple and concise way to communicate that to your target audience and you’ll be one step closer to sealing the deal!
Come Up With A Voice For Your Business | Easy Photography Branding Guide
What you say is important, but never overlook the way you say it! To stand out, you’ll need to come up with a unique and recognizable voice for your business. We’re talking about the language and the tone you use when creating content for you website, publishing a new tweet, answering your phone, and even when you’re talking to your clients in person. This voice should be applied to all of your marketing materials, both online and off, to ensure consistency and boost recognizability. However, you’d be surprised how many business owners use a much more formal voice on their website and a laid back voice on social media. This will only confuse your target audience and make them doubt your authenticity.
Stay True To Your Brand | Easy Photography Branding Guide
Don’t try to sell your services by promising something you can’t deliver. Even the world’s most charming business owners will never succeed in bringing back clients unless they meet and exceed client’s expectations. The secret of success, no matter how big or small your business is, is client satisfaction, so if you say you’ll deliver a certain number of shots, make sure you do it, or you might mar otherwise excellent experience.
Ensure Visual Consistency | Easy Photography Branding Guide
All of your marketing materials should not only sound like they came from the same source, but they should look and feel like they came from the same source as well. If you laid all of your materials on a desk, would it be obvious they’re representing the same photographer? From your USB sticks and thank-you cards to your business cards, letterhead and even your website, there should be a common thread connecting them all back to you, whether it’s your logo, the color characteristic for your brand, imagery you use throughout your materials, or even the font.
Build A Solid Online Presence | Easy Photography Branding Guide
Nowadays, a portfolio website is pretty much expected in addition to a printed portfolio, and if you still haven’t set up a website for your business, you’re missing a vital business opportunity. By setting up a website, you will boost exposure and get your works in front of a lot more people. You’ll also want to join the social networks your potential clients are using and get on their radar. Share tips and tricks, as well as anecdotes and funny situations behind the camera.
Smile! | Easy Photography Branding Guide
Photographers hold a great deal of trust, and it’s vitally important your clients feel comfortable when working with you, otherwise they might never refer you to their friends and family. Still, you’d be surprised how many photographers actually forget to smile back when they’re taking pictures, whether it’s during a wedding or a portrait session. Even if you’re not feeling like working that day, try and turn the session into an experience to remember. At the end of the day, there’s no marketing tool as powerful as a satisfied client, and a simple smile will go a long way!