Easy Photography Business Card Guide | What Your Business Card Style Can Reveal About Your Photography Business
Easy Photography Business Card Guide | In today’s world of smartphones, social media and emails, it’s easy to overlook the effect business card, the seemingly small, yet incredibly powerful marketing tool, can have on growing your business. Many business owners don’t even carry them around anymore, which can be a serious mistake. Business cards are no longer used simply to provide potential business partners and prospects with your contact details – business cards are now being used to reinforce your brand, grab the attention of potential clients and showcase your creativity. Business cards are essentially roadside billboards boiled down to their bare essence.
Most business owners think that modern technology has replaced the good ol’ business card, and as a result, they miss out on one of the most powerful and iconic business tools. It’s been around for centuries (Yes, centuries!), and it’s become an ingrained business tradition all over the world, and even though it hasn’t yet been replaced, there are ways modern technology can boost it’s effectiveness. However, not all business cards are created equal – in fact, some can do more damage than good. Curious what makes a business card effective? Read on to find out!
Business Cards Say More About You Than You Think | Easy Photography Business Card Guide
There are countless free templates online you can download for free, copy and paste your name and contact details, and you’re ready to go… so why should you spend anything more than $10 on a tiny piece of paper? Chances are, the business card you hand out to a potential client will be your very first impression, the one you make long before they even get a chance to see your website, Facebook page, or even your printed portfolio. This, in turn, means the business card you hand out will be critical difference between a potential client hiring you or going to another photographer. In other words, your business can make or break your photography business, and since it’ll be your first impression, you better make it count.
Contact Information | Easy Photography Business Card Guide
At the end of the day, the ultimate goal of a business card is to provide potential clients with everything they need to contact you and hire you, which means the first thing you have to think about are the contact details you’re going to include in your business card. Keep in mind that you have to achieve a balance between providing enough details without cluttering your card and overwhelming the recipients. So, what’s most important? Your name definitely has to be there, along with your phone number, email, and website, but you can also consider including the social media contact information.
Show Your Creativity | Easy Photography Business Card Guide
Business cards are often overlooked, yet powerful marketing material that not only provides your potential clients with the important contact information, but can be used to showcase your creativity. You’re a part of a creative industry, don’t miss an opportunity to show it, even if it’s just a piece of paper that measures 3.5” by 2”.
The way you organize the information on your card, the fonts you choose, and even the overall layout can say a lot more about your business than you think. While the layout is traditionally horizontal, consider using vertical layout for your cards to make them stand out. Keep in mind that vertical business cards limit the amount of textual information even further, so you’ll need to make sure the information is readable if you choose to go with the vertical layout.
When it comes to the fonts and colors used for your business cards, you’ll want to make sure the overall design matches your other branded materials. Hover, another vitally important thing you need to ensure is readability. The last thing you want is having your potential clients squint and struggle to read the contact details when they decide to pick up the phone.
Boost The Effectiveness Of Your Cards | Easy Photography Business Card Guide
With the introduction of smartphones and other technological advancements, many business owners no longer carry around business cards. However, business cards are far from being dead; they’ve just evolved. From QR codes that point to your website, Facebook page or other contact point when scanned, to augmented reality showcase examples of your work on a smartphone screen, there are plenty of creative elements you can include in your card to boost its effectiveness and add value to it.
When everything fails, consider including a referral code or a coupon on the back of your cards to entice your existing clients to spread the word about your business and refer you their friends and family.
Keep It Consistent With Your Other Branded Materials | Easy Photography Business Card Guide
Making sure all of your materials match your brand and communicate the essence of it is absolutely vital for the success of your business. It’s been often said that in order to remember a brand, people have to engage with it five to seven times, and every time you use inconsistent branding, whether it’s a Facebook post ridden with typos or using an older version of your logo, you’re not only missing a chance to engage your ideal clients, but you’re risking confusing and alienating them. The goal is to have your business card match the look and feel of your other branded materials, so use the same color scheme and fonts you used for your other branded materials.