Easy Photography Business Guidelines | 4 Questions You Need To Answer Before Starting A Photography Business
Easy Photography Business Guidelines | Being a part of the photography industry has been one of the most rewarding experiences – and while we don’t get to snap stunning photos (Trust me, you don’t want to see my collection of photos of my lunches on Instagram!), we do get a chance to work closely with some of the most creative artists out there and help them bring their artistic vision to life, whether we’re helping them set up a portfolio website that’s up to the standards of their work, design stationery items, or help them market their services. Hashtag blessed!
Not only do we get to see the inner workings of how iconic photography works come to life, we also get to witness the behind-the-camera magic that goes into building epic photography businesses. The most surprising realization – the ability to take stunning photos is just a small part of the bigger picture (Pun intended! I worked on this one on my lunch break, so appreciate it!), and if you’re serious about turning your passion for photography into a solid source of income, there are a few things you’ll need to sort out first. To help you make sure your photography business not only survives, but thrives throughout the startup stage and beyond, we put together a list of four questions you’ll need to answer the moment you decide to launch a business!
Who Is Your Target Audience? | Easy Photography Business Guidelines
This is one of the most important questions that will affect pretty much every aspect of your business, from the equipment you get to the brand you build, so take your time to determine who your ideal client is. Define your target audience in terms of age, gender, location, marital status, finances, and even personal preferences. The more detailed you are, the better chance you’ll have of actually growing your client base and offering a service or a product that appeals to your potential clients.
Yet, you’d be amazed just how many photographers skip this crucial first step, thinking they’ll be able to reach a much wider audience if they don’t choose an area of specialization. Think about it – how are you supposed to set up a marketing strategy that grabs the attention of your potential clients if you have no idea who they are? Different things appeal to each demographic, and if you’re trying to target both brides to be and high-school seniors with your marketing strategy, you might end up failing to attract the attention of either of those groups.
Do You Have All The Equipment You’ll Need? All Of It? Really? | Easy Photography Business Guidelines
Once you define your target audience and your area of specialization, you’ll have a much better idea of what equipment you’ll need. Even if you’ve been doing photography for quite some time now and you already have a decent stash of equipment, you’ll still want to go through everything and see if there’s anything that needs updating, or some new items you need to purchase. Remember, each photography niche has slightly different equipment requirements, so do your research before blowing your entire budget on equipment you’ll rarely get to use!
Keep in mind that investing in a solid camera body and some lenses is just a start. You will also need to invest in some lighting equipment, as well as memory storage. Photo files are becoming increasingly larger, so you might end up seeing your external hard drive fill up quicker than you think. Then, there’s the issue of backup equipment! Even brand new equipment fails, and the last thing you need is to have your only camera die on you mid-shoot. You’ll also need to get a good computer, as well as some powerful editing software to touch up the photos before sending them off to your clients, so make sure you allocate your budget to cover all the essentials.
Have You Already Started Building An Online Presence? | Easy Photography Business Guidelines
Not so long ago, photographers had one way of standing out in a saturated market: carrying around printed portfolios from a meeting to a meeting and hoping to get hired. However, with the introduction of the Internet, you can get your work in front of anyone around the globe. The only thing you need is a website. Long gone are the days when you could set up a website using a generic template and sit around waiting for the phone to start ringing. You’re marketing to a generation that grew up online and is being constantly bombarded with overwhelming amounts of information both online and offline. This means you need your website to be just as stunning as your work in order to be able to stand out from the crowd and grab your ideal client’s attention.
How Will You Grow Your Client Base? | Easy Photography Business Guidelines
Most photographers start their own business believing they’ll be able to focus solely on taking photos the moment they quit their job, so the realization that they have to tackle marketing sends shivers down their backs. However, there are ways you can get other people to market your business for you. For example, you could offer a small referral gift to your clients for each new client they send in and you’ll see a noticeable spike in referrals. This should be something that has high-perceived value, but doesn’t actually cost you too much – think a couple of free prints, or a 10% discount on their next purchase.