Easy Photography Business Tricks | Common Pitfalls Of Starting A Photography Business (And How To Avoid Them Like A Pro)
Easy Photography Business Tricks | Let’s face it, becoming a professional photographer has never been easier. The equipment has never been more affordable, which means anyone with some extra cash lying around can join the industry, and start marketing the services they’re providing using only visual social networks such as Facebook, Instagram, and Pinterest, just to name a few. However, it takes much more than having professional equipment to turn your business idea into a success story.
We’ve all seen many amateurs try to make the switch from doing photography as a hobby to actually taking pictures for a living, but ultimately fail at turning profits and close down the business. If you’re passionate about taking pictures, we can’t blame you – running a photography business is a great way to showcase your creativity and do what you love; but it’s also ridden with pitfalls. Here’s everything you need to know in order to avoid them!
Don’t Be Jack Of All Trades, Master Of None | Easy Photography Business Tricks
If you’re just starting out, you might be tempted to take up every gig and schedule every potential client that approaches you, but there are countless benefits of defining your target audience straight from the gate: most importantly, you’ll know what kind of equipment you’ll need to invest in, and you’ll know the best way to reach your potential clients. By choosing an area of specialization, your marketing efforts will be more focused, you can hone your skills, and you’ll stand out as a recognizable and reliable expert in your niche.
Write A Business Plan | Easy Photography Business Tricks
Any successful business owner will tell you that in order to turn any idea into a successful business, you need to write it down. A business plan will act as your own custom startup guide and lead you through all the hidden pitfalls that come with the territory. Clearly define your target audience, your business goals and expectations, as well as the best way you can achieve them. How are you going to finance your business during the startup stage? When do you expect to start turning profit? You need to answer these questions, and many more, long before you hang the “Open for business” sign on your window.
Be Deliberate When Investing In Equipment | Easy Photography Business Tricks
At the end of the day, there’s no getting around the fact that you need high-quality equipment if you’re taking your photography business seriously. This will definitely be the most important investment of your career, so do your research. What gear is most appropriate for your niche? Where can you get it without breaking your budget? Get the best equipment your budget allows, but don’t forget about backup equipment either – even brand new gear fails. And lastly, you’ll need a desktop computer and the appropriate editing software to edit the pictures you take before sending them off to the client.
Showcase Your Work | Easy Photography Business Tricks
We live an age where anyone with a smartphone or a computer with Internet access can look you up – in other words, your business needs to be online! Set up a fast, simple website that matches the style of your photography and showcases the best examples of your work, while providing your potential clients with all the important information they need to contact you and hire you. Keep in mind, though, that setting up a portfolio website is far from being enough. You need to make sure it’s been optimized for search engines as well, so consider hiring a SEO agency if you don’t feel like dealing with SEO yourself.
Build A Brand For Your Business | Easy Photography Business Tricks
A recent study found that the typical consumer needs to see a logo or engage with the brand at least 7 times to remember it, which means all of your materials and marketing efforts need to consistently and effectively convey your brand. Have a logo professionally designed and feature it on every piece of paper that leaves your office, and use it as your profile picture for the social media profiles you’re using to promote your services in order to boost exposure.
Your brand will be a lot more than just the pictures you take and your logo, so it’s best to have all the branded elements sorted out and defined well before you kick off your marketing campaign to ensure consistency both online and off. Your materials need to look, feel, and sound like they came from the same source – so make sure you’re using the same fonts, colors, and even pictures throughout to turn your brand into a memorable experience your potential clients will remember the moment they need the services or the products you’re providing.
Work With Other Business Owners | Easy Photography Business Tricks
Networking can be an incredibly powerful tool, but not all professional networks are created equal! You need to make sure you find business owners that serve similar customers, but offer non-competing services. This way you’ll be able to set up a referral network of, say, 10-15 businesses that will send their own clients your way. For example, if you’re a wedding photographer, having a florist raving about your services will drive potential clients your way, and you can return the favor by recommending their business, or thanking them with a few professional shots of the flowers at the wedding.