Easy Photography Logo Guide | The Non-Designer’s Guide To Secrets Of Effective Photography Logos
Easy Photography Logo Guide | Logos are a vitally important element of every business identity, and if you’re serious about your startup, you can’t really afford to overlook your logo. This is especially true for photographers – you’re a part of a highly creative and visual industry and the pressure to convey the nature of your brand, your unique style and artistic visual with this tiny graphic is on! Not only that, but your logo needs to be able to stand out from the sea of identities and appeal to your particular target audience! Sounds like a lot to ask from your logo, but it can be done!
At first glance, it may appear that the iconic logos out there have nothing in common – after all, the goal is to come up with a unique design. However, once you start digging a bit deeper, you’ll soon uncover that they do in fact have quite a few things in common. If you’re just starting out in the industry and you’re having a logo designed for the very first time, or you’ve been around for some time now and you want to revamp your logo after realizing it isn’t as effective as you hoped, we put together a list of the things all iconic logos have in common to help you get a better idea of what you need to take care of while working on your logo!
Put Together A Brief | Easy Photography Logo Guide
Whether you decided to take a crack at designing your logo, which isn’t necessarily the best idea, or you’re looking for a professional designer to do it for you, you’ll have a much better chance of success if you put all your thoughts, ideas, and requirements on paper. What is it that you’re trying to communicate with your logo? Will you be using just your name in the logo or will you need a graphic as well? These, and questions like these are crucial not only for effective design, but also keeping the project focused and straightforward.
Design briefs are much more effective if you do your homework and do some market research first. Sure, your personal preferences are important, but don’t ignore the market either. After all, how are you supposed to come up with a logo that will help you turn your photography business into a household name if you’re not sure whose attention you’re trying to grab? So, clearly define your target audience, and take a look at the logos already out there. Look for common elements, determine what works and what doesn’t, and make sure you’re not copying, imitating, or parodying other logos – instead, you’ll want to find an opening for something new. After all, in order to stand out, you need to be different!
Use The Name Of Your Business | Easy Photography Logo Guide
Whether you decided to use your own name and add the word “photography,” or you came up with a unique name for your photography business, you will want to include it in your logo. Many photographers think that they can get away with only a graphic, since there are companies that don’t feature the name in their logos, such as Twitter or Starbucks. However, keep in mind that these companies dropped the names only recently from their logos, and that they spent endless amounts of money on branding and marketing before they were able to actually drop the name without causing any negative effects on their brands. Let’s face it, you probably don’t have the marketing budget like Twitter (Not yet, anyway!), so it’s best to include the name until your brand gains enough recognition.
Pay Attention To Details | Easy Photography Logo Guide
Hiring a professional to design your logo is a wise move not just because a professional designer will do their research before sketching the first drafts for your logo, but will also know how to combine colors, what needs to be done to ensure versatility, and even which file formats should be used. Whenever we design a logo for a client, we make sure to use vector files. Vector files, unlike raster images, will allow you to scale your logo to practically any size without affecting the quality and sharpness of even the finest details, whereas you’ll be able to zoom in on a raster image only to a certain point before it starts breaking down into pixels!
Versatility Pays Dividends | Easy Photography Logo Guide
In order to ensure versatility, you need to pay attention to more than just the file formats you use during the design stage. First, make sure you start sketching your logo in black first, and only add color once you’re completely happy with the look and feel of the design itself, so you don’t get distracted by all the color options, combinations, and special effects like shadows and 3D shapes. If you do rely on color too much, you’ll need to figure out a way to deliver the same message and pack the same proverbial punch even when the color is removed.
Another critically important aspect of a good logo is simplicity. While you may be tempted to keep adding new elements to your logo to ensure it stands out from the crowd, you might end up doing more damage than good. Sure, your logo will stand out, but it might be for all the wrong reasons. A simple logo will not only be a lot easier to remember, but it will also be easier to use. A complex logo is more likely to turn into an unrecognizable smudge when scaled down to fit a business card than a simple logo, and at the end of the day, your logo will much more often be used on the smaller side.