Easy Photography Marketing Guide | How To Market Your Photography Business: 5 Easy Tips For Busy Photographers
Easy Photography Marketing Guide | When working full-time as a professional photographer, taking the pictures can feel like the easiest part of the process. It’s the business aspects of the whole endeavor that majority of photographers often find challenging. However, keep in mind that if your calendar is not completely booked up yet, you are not done with marketing.
You’ve got the technical know-how, but what about the business and marketing side? If you are just getting started in the industry, it can be frustrating because it seems like you can’t get the word about your business in front of the right people. Marketing doesn’t have to be expensive or overwhelming, but it does have to be creative in order to get clients to choose your business. Some of these ideas are quick and easy and others are more of a long term strategy that you should start now and will build up steam over time. Let’s get to the good stuff, shall we?
Networking Isn’t Optional | Easy Photography Marketing Guide
Over the years, we have found that nothing makes a better impression than meeting someone face-to-face, so go to exhibition launches, photography events and meet ups, and take the time to introduce yourself. To get the most out of your networking relationships, however, it’s crucial that you find people and businesses to network with that target the same audience as you. That way, when those business owners refer your photography to their own clients, your business will be more likely to resonate with them since your businesses appeal to the same kind of clients.
Start Blogging | Easy Photography Marketing Guide
A blog is a great way to engage with your audience and tell them what you are all about and what you can do for them. Your blog is essentially a blank canvas to express creative ideas, share bits about your personal life, and share images tips with your potential clients. Go back to your most popular blog posts and tweak them to make them more SEO friendly. Then post a link to them on Google+ so that Google indexes the changes right away.
Be Where Your Ideal Client Is And Don’t Worry About The Rest | Easy Photography Marketing Guide
Is your ideal client on Facebook? Twitter? Google+? Figure out what’s your ideal client’s favorite network and be there. For most photographers, Facebook is the most likely place where an ideal client is spending time. Twitter and Google+ tend to appeal to business owners more, so if you mostly do photography for other businesses instead of for the general public, then those two might be a better place to focus your efforts. Social media only requires about 10-20 minutes per day, and you will start to see your reputation grow.
Offer Referral Bonuses | Easy Photography Marketing Guide
Word of mouth advertising is one of the most effective things you can have for propelling your business forward. One way to help encourage that is to reward clients for telling their friends about your business and how awesome you are. Offer a service or product that doesn’t cost too much but has a high perceived value as a referral reward. When business owners say things like “my business is based on referrals from happy clients” and “the best compliment you can give me is a referral” you are letting your existing clients know what you would like them to do that for you. As with any marketing, it takes time to build up a good base of referrals.
Testimonials Will Boost Your Business | Easy Photography Marketing Guide
Testimonials are a powerful way to hook new clients. For the most part, previous clients will make recommendations on their own, but you can still take advantage of the power of personal recommendations by having a selection of most flattering testimonials on your website. To get testimonials that are effective and not just an unoriginal phrase like “They were awesome,” send out a survey with leading questions in it. Create a list of questions to ask your clients after they work with you in order to get the testimonials you need to infuse your marketing pieces with extra effectiveness.
SEO Your Blog and Website to Be Found Online | Easy Photography Marketing Guide
In a nutshell, SEO is simply giving search engines clues as to your location and the types of products and services you’re providing. If you have a blog, that’s a great place to get started with search engine optimization. Consider installing a SEO plugin so that Google knows what your posts are about. This essentially adds about 5 extra minutes of work after writing your posts, but it will help you rank much higher for your target keywords.