Easy Photography Marketing Ideas | Revamp Your Marketing Strategy With These Simple Tricks
Easy Photography Marketing Ideas | Building a successful photography business can feel strenuous at times, and for good reason – new photographers are joining the industry each day and marketing is evolving by leaps and bounds, so it can be challenging staying up to date with the latest trends. On top of all that, you have to do the shoots, edit the photos, and take care of tons of paperwork, which can leave you feeling exhausted at the end of the day. However, marketing doesn’t have to be expensive or time-consuming, if you work smarter, not necessarily harder!
We’re all wired to think that if we’re not exhausted by the end of the day, we’re not trying hard enough. Yet, the beauty of modern marketing tools is that a lot of the chores can be automated, or at least taken care of a lot quicker than 10, 5, or 2 years ago. Nowadays, photographers have more places and ways to promote their services and products than ever before, and it all comes down to figuring out what works for you and what doesn’t. If you’ve been in the industry for quite some time now and you’ve got a feeling your strategy is no longer as effective as it used to be, or you’re just starting out and want to know how to market your photography effectively without losing any sleep, we gathered some of the most practical tips at the moment. Let’s dive right in!
Number One Trick To Save Hours Of Your Time: Define Your Audience | Easy Photography Marketing Ideas
How are you supposed to get the attention of your potential clients if you don’t know who they are? This might sound obvious, but you’d be amazed just how much time photographers around the world waste on marketing tactics that don’t work for them, just because they heard those tactics work for other photographers. For example, if you’re a newborn photographer targeting stay at home moms, focusing on Pinterest and LinkedIn equally is an incredible waste of time. Sure, you might get a gig or two because someone stumbled upon your 500-word article on LinkedIn, but you’re more likely to find your potential clients on Pinterest.
Just like the equipment you need will depend on your area of specialization, so will your marketing strategy depend on your ideal client, so take the time to figure out who they are in terms of age, gender, location, and even income. This will help you determine where and how you need to promote your services for the most optimal results.
Consider Paid Advertising | Easy Photography Marketing Ideas
Setting up accounts for your business on majority of social networks is free, which is great. However, there’s a catch – most of the networks out there have special algorithms that decide the content their users see, so for example, many of your Facebook fans will not even see your post. Is it fair? Probably not. Does it make sense? Of course it does. Even Instagram and Twitter made the switch from chronological timeline in favor of curated feeds to generate profits, so you’ll want to start considering paid posts that will get noticed by more people, at least when you’re announcing a new discount or introducing a new service.
Offer Referral Bonuses | Easy Photography Marketing Ideas
One thing more powerful than a targeted ad on social media is a recommendation from a friend, so even if you do decide to invest in paid advertising, consider offering referral bonuses to your clients. Offer something with high perceived value that doesn’t cost you too much – a discount on the price, or a couple of free prints for each new client they bring in. Reward the new client as well, just to show them how much you appreciate referrals, and they’ll go out of their way to share the word about your business and the experience they had working with you.
Network With Other Business Owners | Easy Photography Marketing Ideas
Not everyone is an extrovert, and we all have days when we’d rather spend the day in bed instead of attending a networking event where we don’t know anyone. However, you need to get out of your pajamas and get yourself out there – attend conferences and industry events, and hand out your business cards to business owners that are targeting the same audience, but are providing non-competing services.
For example, if you’re a wedding photographer, introduce yourself to wedding planners, florists, and caterers. You’d be amazed how loyal to each other business owners can be once they really hit it off. How many times has a client asked you to recommend a business and you sent them to someone who never sent you a client? If you set up your own network of business owners, you will see more clients coming your way without spending a dime on marketing!
Don’t Be Afraid Of Change | Easy Photography Marketing Ideas
When you set up a marketing strategy, make a plan and schedule activities, your work is just beginning. Keep tracking results and tweaking your efforts, and most importantly, don’t be afraid to give up on a tactic if you see it’s not working for you, even if it’s working for others in your area. Remember, industries change and evolve, and just like you’re not using the same camera lens you were using ten years ago, it’s perfectly fine to switch your marketing efforts every now and then.