Easy Photography Marketing Tactics | Stress-Free Marketing Guide For The Busy Photographer
Easy Photography Marketing Tactics | The dreaded marketing rut – we’ve all been there. Whether you’re a local grocery store owner, a photographer, or a CEO of a multi-million dollar business, you’ve experienced the marketing fatigue at one point or another, which is perfectly normal, especially in saturated industries such as the photography industry. If you’re just starting out, standing out from the crowd of already established photographers with solid following can feel even more challenging. The startup budgets are tight, the competition is fierce, and there are more places and tools to market your services than ever before.
The good news is that marketing your photography business doesn’t have to be expensive or overwhelming – in fact, there are many tactics you can start implementing into your daily routine regardless of your budget, many of which are completely free. Just like with everything else in life, the secret is working smarter, not necessarily harder. With the right guidance, few tips, and great tools, you’ll quickly be on your way to growing your business, and to help you get started on the right track, we gathered some of the most effective, yet incredibly easy photography marketing tactics. Let’s dive right in.
Do Your Homework | Easy Photography Marketing Tactics
Before you can start promoting your services and products, there are a few things you need to sort out – the most important one being your ideal client. In order to stand out from a crowd in a saturated market, you first need to know whose attention you’re trying to grab. Your target audience will not only affect your marketing strategy, but pretty much every other aspect of your business, so take some time to clearly define your ideal client. And no, “everyone” cannot be your target audience – the more specific you get in terms of the age, gender, location, and even marital status of your potential clients, the more focused your efforts will be.
Be Fearlessly Authentic | Easy Photography Marketing Tactics
Photography equipment has never been more affordable, and anyone with some extra cash on their hands can get immensely powerful gear and start a business. Sure, this provides a level playing field in terms of opportunities for everyone passionate about photography, but it also makes standing out that much harder. There’s one thing, however, no one can be: you! Don’t imitate, copy, or parody other photographers – your potential clients will figure out if you’re trying to be something you’re not, which will only turn them off.
Social media, new mobile technology and other types of digital communication have made us a big, online community with an explosion of online interaction, and it is only the authentic voices that stand out from the crowd and grab the attention. When built right, your brand will be a powerful vehicle that communicates clearly and directly with your potential clients and lets them know what makes you different, what you can do for them, show them your style and allow them to connect with you on a much more personal level.
Online Presence Is No Longer Optional | Easy Photography Marketing Tactics
The time when only the most successful business owners could afford to set up a website is long time – today, everyone and their grandma has a website. Not only that, but we all do our fair share of research each time we’re considering purchasing a product or a service, and your potential clients are no exception. They’re out there, searching the Internet, reading reviews, and checking out photographers just like you. And you can’t afford not to have your business online!
Having a constant social media presence is vital to the survival of your business. We all spend incredible amounts of time browsing various social media feeds, whether we’re stuck in a line at Starbucks, in traffic, or bored at a meeting. It’s the platform we know and feel comfortable using, but it’s not just the procrastinator’s dream come true – it’s a business owner’s most powerful marketing tool. However, keep in mind that social media is not a traditional advertising platform, so don’t bombard your friends, fans, and followers with generic sales messages. It’s called social media for a reason, after all.
Content Is Still King | Easy Photography Marketing Tactics
Instead of spamming your potential clients on social media, you will want to join the ongoing conversation and engage your target audience. Share tips and tricks for better sessions, interesting content you find online, and make sure you reply to each and every message, comment and mention. To get the most out of your social media efforts, consider creating your own content. Blogging will allow you to publish unique content, which in turn will help you stand out from the crowd of other photographers sharing the same generic content, and establish a reputation of a reliable industry leader and a great source of informative, educational, and entertaining content.
Network With Other Professionals | Easy Photography Marketing Tactics
Get involved with other business owners in your area or your particular niche. It’s amazing how loyal business owners can be towards each other when you really hit if off, so if you’re shooting a wedding, for example, try to arrive a bit earlier and take a few shots of the venue. When you mail the pictures to the bride after the session, take the time to mail the shots of the venue to the venue owner as well, telling them just how much you enjoyed shooting at their venue and let them know just how much you appreciate referrals. They’ll get free professional shots for their marketing materials, and you might get new clients – it’s a win-win situation, and it doesn’t cost anything.