Easy Photography Marketing Tips | Must-Read Marketing Tips And Tricks For Busy Photographers
Easy Photography Marketing Tips | If you take stunning pictures, it doesn’t have to mean you’ll become successful and gain popularity among your target audience. You have to know how to sell yourself well! Marketing is the business side of taking pictures for a living, yet as a photographer, you’re a creative-minded soul. Those two elements sometimes can feel hard to reconcile, but you’ll never be able to survive and strive without marketing your business, unless you want no one to pay for, admire or recognize your work!
Families, businesses and companies look for professional photography services for everything from birthday parties and weddings to charity events and business conferences. When you start your own photography business, it’s crucial to spread the word about the services you are offering by promoting your business to your target audience. Promotion and marketing can actually be fun if you just step outside the box and look at it from a fresh and different perspective. Here are five affordable marketing strategies that are proven to work.
Build A Website And They Will Come | Easy Photography Marketing Tips
Showcase your talent by creating and maintaining a strong online portfolio. Your website is usually the first impression that people get of your business and can be thought of as your virtual storefront. You want to keep your unique selling point in mind when creating your website and make sure that every element appeals to your target audience. Keep your portfolio full of your best pictures, but not so many that they overwhelm your visitors. Also, don’t post all your pictures at once – give your clients something to look forward to!
Start A Blog To Showcase Your Work And Personality | Easy Photography Marketing Tips
A blog is a powerful way to start interacting with your audience and telling them what you are all about and what you can offer them. Blogs do need a considerable time investment, but the good thing is, your blog is essentially a blank canvas for you to express your creative ideas, share bits about your personality if you wish, educate clients and share with them the types of pictures and products you can do for them. Remember that when people visit your online portfolio, they often go straight to your blog first because that’s the quickest way to get to know you better. If you haven’t updated your blog content in 2 months, this reflects poorly and may even turn clients away.
SEO Your Blog And Website To Be Found Online | Easy Photography Marketing Tips
Although showing up in search engine rankings (called Search Engine Optimization, or SEO) can sound complicated, there’s a few simple things you can do to help boost your chances. If you have a blog, that’s a great place to get started with search engine optimization. In a nutshell, SEO is simply giving search engines clues as to your location and the types of products and services you offer. Install a SEO plugin so that Google knows what your posts are about. This generally requires about 5 extra minutes of work after writing your posts, but it will help you rank much higher for your targeted keywords.
Use Facebook To Promote Your Images | Easy Photography Marketing Tips
Facebook is no longer a new social media, but an accepted and powerful strategy for marketing and reaching your target audience. Facebook marketing only requires about 10-20 minutes per day, and you will start to see your reputation grow. Uploading pictures to Facebook and tagging your clients in them is a really effective way to get the word out about your business as all their “friends” may see the pictures tagged of them. Post links to your blog on your Facebook page and send out behind-the-scenes announcements to the people who have liked your page from time to time.
Referral Gifts For Clients And Vendors | Easy Photography Marketing Tips
Your best business comes from referrals, and your best clients are your current clients. Your current clients are a great source of referrals, and what better way to thank them and encourage referrals than by offering an incentive? The only way this works is if you truly go into it with an attitude of giving instead of getting. You’ll want to offer clients something of value, something such as a service or product you can offer them that doesn’t cost you too much but has a high perceived value.