Easy Photography Marketing Tricks | Spice Up Your Marketing Efforts With These Simple Tips!
Easy Photography Marketing Tricks | One of the most frequent questions you can hear from new photographers is “How do I get more business?” At the end of the day, starting a business is one of the easier things – all you need is some extra cash on your hands for the equipment and you’re good to go. However, turning your business idea into a success story is a completely different story! We’ve all seen countless talented photographers out there launch a business, struggle to make ends meet for a few months and close it down, while other less talented photographers sail right by.
The reason is simple – sure, luck might be a small part of it, but what it all comes down to is the fact that taking stunning pictures will take you only so far. In order to run a successful business, you need to be just as skilled at the business side of things. And while there’s no magic pill that will turn you into a master of marketing, there are certain things you can start doing today to build awareness and grow your client base, no matter the size of your budget. To help you get the most out of your marketing efforts, we gathered some of the most effective, yet incredibly simple tricks.
Standing Out Means Being Different | Easy Photography Marketing Tricks
Let’s be honest for a second: photography is one of the most saturated industry at the moment, and new photographers are launching their businesses on a daily basis. Most of these photographers have access to similar, if not the same equipment, locations and clients. In order to stand out, you’ll need to be able to determine what it is that sets you apart from all the other photographers in your area or niche and then build on that! By knowing what you can do for your clients better than anyone else, and knowing who your ideal client is, you’ll have a better idea what you need to do in order to stand out.
“Everyone” cannot be your target audience! We get it, starting out in the photography industry can feel scary, so you accept pretty much every gig that comes your way! However, clearly defining your ideal client will help you decide which equipment you’ll need to get, but it will also affect your entire marketing strategy. Think about it – you’ll never market your services to high-school seniors as you would to brides to be!
Build Your Online Presence | Easy Photography Marketing Tricks
The days when you could put out an ad in a local magazine and wait for the phone to start ringing off the hook are long gone – the battlefield has moved to the Internet, and if you’re hoping to stand out, you need to bring your A game! There are millions of photography websites online right now, so you’ll want to consider hiring professional designers to set everything up for you. However, even the most appealing website won’t do much good for your photography business unless people know about it!
This is where search engine optimization comes to play, so if you don’t feel like tackling it on your own, you’ll definitely need to consult an expert or an agency to handle it for you, at least at the beginning. There are things you can do on your own, however. For example, optimizing page titles and using your target keywords is a really simple, yet powerful thing you can do in a matter of minutes. Bonus tip: use the target keywords in the ALT description of each picture you upload to your website.
Blog! | Easy Photography Marketing Tricks
Target keywords in the page titles and descriptions is a great start, but you can take it a step further by setting up a blog page on your website. Blogs are such a powerful marketing tool that even your grandma will want to start blogging! First of all – it’s great for SEO. Photography websites are notorious for the lack of text, and by setting up a blog, you’ll have an opportunity to use your target keywords on a regular basis in an organic way. However, it’s not just the search engines that absolutely love blogs. It’s your potential clients as well.
Think about it: if you update your portfolio every 3-6 months, why would a visitor return to your website after they’re done viewing your work? By blogging on a regular basis, you’ll give them a reason to keep coming back for more! All you have to do is come up with a few topics you know appeal to your target audience and set up a blogging schedule. Think tips and tricks for better sessions, industry secrets, even session updates to let them know you’re keeping busy. Don’t be afraid to share bits of your personal life either. Photographers hold a great deal of trust, and if you let your personality shine through your posts, your potential clients will feel as if they already know you, and in turn, they’ll be more likely to reach out to you and actually book you.
Tweak It Till It’s Perfect | Easy Photography Marketing Tricks
The beauty of marketing is that it’s constantly changing and evolving. What worked ten, five, or even two years ago might be completely useless today, which means you need to keep an eye on the trends and changes, and measure reactions of your target audience. Don’t be afraid to ditch a strategy if it’s not working for you, even if it’s working for your competitors. Remember, your business is unique, and the same should go for your marketing efforts as well.