Easy Portfolio Design Tips | Simple Ways To Make Your Photography Portfolio More Appealing To Potential Clients
Easy Portfolio Design Tips | Say what you will, but creating an effective photography portfolio website is still important, even in 2015 – the day and age of social networks, mobile apps and all other great digital trends. Why does a powerful website still matter? When a portfolio is designed right, you have the advantage over other professionals in your industry. A website for your business is the most comprehensive way for a potential client to view your work and decide whether or not they want to hire you.
Your online photography portfolio is intended to either attract new clients or show off your photos and images. Your potential clients will be basing their decision whether to hire you on what they see there, so it pays off to know how to best represent your brand and showcase your work. In today’s variety of creative and stunning websites, you will have to give your best to make your presentation stand out among other great portfolios. Here are some vital tips to get you on the right path to building an online photography portfolio and securing those potential gigs.
Define Your Audience | Easy Portfolio Design Tips
Every portfolio must have a specific goal. Before you start designing your portfolio website, it is crucial to determine goals and purposes of the future portfolio: whether it is going to be a portfolio for commercial use, or showing photo works to potential employers, or just showcasing the photographer’s works to share them with friends and close people. If your portfolio gives off the wrong image, you won’t attract any of the clients you want.
Show Off Your Best Work | Easy Portfolio Design Tips
After the goals and audience are specified, it’s time to make a selection of images that are going to be showcased in the portfolio. Although you may have a large collection of images you wish to share in your portfolio, try to limit your selection to the stronger pieces. No one has to see every single thing you ever shot. Clients want to know what you are good at, so make sure to show only those images that truly count. You may also want to put your best work at the forefront of your website.
Keep It Simple | Easy Portfolio Design Tips
If people are constantly talking about the design of your portfolio website, then you are probably doing something wrong. There’s nothing inherently wrong with having a website design that gets a lot of compliments… if you’re a website designer. But you’re not; you’re a photographer and that’s what your website should communicate. Your images are supposed to be the star of the show, so don’t clutter your website up with useless design elements. If people notice the design of a website over the photography it showcases, that’s a problem.
It’s A Website, Not A Brain Puzzle | Easy Portfolio Design Tips
Another sure-fire way to build the best photo portfolio website you can is to make sure it’s easy to navigate and understand. Keep the number of featured categories at a bare minimum, too. If your work is presented in an organized and easy to navigate way, chances are, potential clients will appreciate the curation and level of professionalism that went into putting your portfolio website together. Don’t get too creative with naming the categories, or the labels, tags, navigation, and menu buttons you’re using.
Keep It Fresh | Easy Portfolio Design Tips
The best portfolios are never static. As you create new and better work, make sure you make additions to showcase your latest projects, but with the same focus on careful curation! When you do update, only update if the new content is stronger than the older content. It makes no sense to replace a strong image with a weaker one, regardless of if it’s more recent. View your online portfolio as a dynamic work in progress and get into the habit of updating it on a regular basis, at least once or twice a year. Simply put, as you grow and progress, so should your portfolio.
Add Contact Info | Easy Portfolio Design Tips
If your website doesn’t make it clear how visitors can get in touch with you, they won’t try very hard to find out. Regardless of how good your work is, if your visitor can’t get in touch with you, you’re not getting any work. It’s really simple for you to add contact details to your website. Devote space on your homepage to telling people how they can reach you. Different people prefer different methods of contact, so supply a couple of ways that they can do so – make it as easy as possible for them.