Easy Web Design Tips | 7 Ways To Keep Your Website Fresh And Engaging
Easy Web Design Tips | Research indicates that the first place the vast majority of potential clients turn for information on local businesses is the Internet. That means both your existing and potential clients are looking for you online, be it from their laptops, tablets, or smartphones. In other words, your business has to be online!
Choosing a design is one of the most exciting and challenging stages of a website development project. The design has to both bring functionality to life, and showcase your work, all while supporting your marketing and communications goals. So, let’s start with some basics. Here are some easy web design tips that will make your small business website shine online.
Build Pages That Load Quickly | Easy Web Design Tips
Your web pages have to load fast! How fast? Really, really fast. In today’s fast-paced world, no one likes to wait. Visitors want to see your website, and they want to see it NOW. If your website design is graphically intense, you need to be sure you’ll have the hardware infrastructure and bandwidth to support your designs. This is especially vital if you’re serving a large client base, and expect substantial traffic to your website.
Make Pages Easy To Read | Easy Web Design Tips
Most people just scan the information on websites, rather than read it top to bottom, start to finish. This is why you need to make pages simple to scan by remembering the “F” pattern, place critical content across the top of the page and down the left side. Also, to keep your design clean, focus on a limited selection of fonts or font families. Too many fonts can ruin even the most-detailed project.
Make The Website Easy To Navigate | Easy Web Design Tips
Keywords, and social media may get visitors to your homepage, but from there your navigation needs to lead your visitors to the next stage of their journey. Your website’s navigation should be intuitive and easy to use. If you have an easy to use navigation, you’ll keep your visitors around longer. Complicated navigation will result in people quitting your website, rather than trying to figure it out, so navigation tabs or buttons should be consistent across every page of your website.
Get Rid Of Clutter | Easy Web Design Tips
It’s very easy these days to be visually overloaded with images, to the point where our brains stop processing information when confronted with too many options. simplicity is a vital element in showcasing your best work, and keeping your website visitors focused on what matters the most. Create enough white space between your paragraphs and images, so the visitor has space to breathe, and is more able to absorb all of the information both your website, and your business have to offer.
Content Is Important | Easy Web Design Tips
You probably already know that search engines index pages based on the quality of content. The more content on your website, the more attractive it becomes for search engines. Keep in mind that people also like content, so make sure the content is fresh and current. If your 2014 website has content dated from 2010, your visitors will leave your website without giving it a second thought.
Optimize For Mobile And Tablet | Easy Web Design Tips
Mobile devices are accounting for a higher percentage of web traffic. In fact, some businesses, like Facebook, have more people accessing their websites via a mobile device, than a desktop computer. Use responsive web design that automatically adapts to the screen size of the device used to view your website. Rather than developing a website for each device, a responsive site is designed to adapt to each browser size. If you haven’t optimized your website for mobile and tablet viewers, you are missing potential sales opportunities. Plain and simple.
Make It Easy To Take The Next Step | Easy Web Design Tips
As the the blink test indicates, your website should present information in a clear and concise way, so visitors can scan you page in less than 5 seconds. Clear calls-to-action make it easy for the visitor to take the next step, be it to watch a demo video, download a whitepaper, or sign up for a free trial. The ‘Submit’ or ‘Send’ button at the bottom of a Web form can be the ugliest part of a website. Make form submission buttons so appealing visitors can’t help themselves. They just have to click it.