Effective Blog Design | How To Start A Blog: 6 Expert-Level Blog Design Tips For Beginners
Effective Blog Design | Design is a vital element of all the content you create, from your blog posts to your tweets. Educational and inspirational content has a powerful effect on your readers, but design plays a huge role in your blog’s performance. How your readers experience content on your blog directly influences social shares, newsletter subscribers and even sales. If you want your blog’s visitors to stay for longer and actually read your content and share it with their friends, you need your website to make a great first impression.
A well-dressed blog can maximize your assets and show off your personal style. It’s what captures a reader’s attention and makes them want to get to know you better. So what goes into an effective blog design? Your website has to look elegant, be easy to navigate, and show off useful and informative content. By focusing on these three things, you can make your blog much more appealing to your potential readers.
Choose A Color Scheme | Effective Blog Design
The colors you choose are going to make a huge difference in what your design looks like. Make sure you choose a color theme and stick to it as best you can throughout your entire website. Use restraint — your visitors will thank you. Choose a main color that will act as the foundation of your design, then find a contrasting accent color for important buttons and other interface elements. Also, when choosing the background and basic post font colors, make sure to make it easy to read. Dark colored words on a white background, or light colored words on a dark background make reading an enjoyable experience.
Find The Right Fonts | Effective Blog Design
You work hard on creating your content, so you don’t want it to go to waste. Choosing a font that’s hard to read is definitely the quickest way to do just that. Use easy to read fonts for simple and effective blog design. The eye finds it hard to scan multiple fonts, so stick to a simple collection of fonts. Choosing a font that matches the message you are trying to communicate is just as important as the message itself.
White Space | Effective Blog Design
Create a fluid design by letting your elements breathe. The use of space around your text boxes, images and other graphic features makes it easier to read and is actually more likely to grab attention than a cluttered layout. A crowded page can feel claustrophobic and overwhelming, even when it’s well-organized. Having white space, or well-spaced page elements, makes those sections easily identifiable and easier to read. Cut unimportant texts and widgets out of your home page. You don’t want to bombard your visitors with information the moment they land on your website.
Include Calls To Action | Effective Blog Design
Calls to action are a crucial part of content marketing. You invest time in content hoping that it will help you accomplish your business goals, and your calls to action are what link those two elements together. A simple, stark contrast of color will be enough to draw plenty of attention to these calls to action. Don’t boost the font size, add circles and arrows, or make it blink — you’ll make it compete with other elements on the page, diminishing the experience.
Include Great Images | Effective Blog Design
As crucial as your writing and topics are for your blog, there’s no getting around the simple fact that most readers will respond to engaging visual elements. That’s why it’s so vital to include beautiful, bold and high-impact images in your blog posts. Blogs that appeal to technical folks often rely on annotated screenshots. Blogs that are targeting a more general readership tend to choose images that arouse curiosity or convey a message humorously.
Include Strategic Social Sharing Buttons | Effective Blog Design
The conversion goal for your blog isn’t only to convert visitors into subscribers, or subscribers into clients. You also want your visitors to share and spread your content on social media. Don’t forget to invite visitors to follow you on Facebook, Twitter and other social networks. This helps bring visitors back, and is a great way to know who your most loyal audience is—which, as our data shows, is very valuable. Add no more than two “Share This” links per article in order to avoid diluting your content. The more prevalent something is, the less noticeable it becomes.