Effective Blog Designs | 6 Essentials For Blogging Success: What You Need To Know
Effective Blog Designs | We are constantly being bombarded with an endless stream of information: 900,000 blog posts, 50 million tweets, more than 60 million Facebook status updates, and 210 billion e-mails are sent off every day. With so many blogs out there, it’s crucial to make sure you know how to design a blog that stands out from the crowd in more ways than one. And the basics of a powerful and outstanding blog start with the design.
Blogging evolved from a casual hobby to an obligatory business strategy. It offers a way for your target audience to learn more about you and your business, what your main goal is and what services you can offer. How your readers experience content on your blog directly influences social shares, newsletter subscribers and even sales. If you’re serious about building an audience through blogging, it’s vitally important to optimize your blog to convert visitors into regular readers, subscribers and customers. Here are six essential tips that will get you started, and then take your content from interesting to inspirational.
Keep It Simple | Effective Blog Designs
Whether you’re thinking about your landing page, navigation, or content, keep it simple. Most people scan websites instead of reading them thoroughly. In other words, they read in chunks, not from top to bottom. This is why the overall impression they get from your website will matter a lot. Your business may offer seven different services and you want people who visit your website to know that. But listing all those services, each with it’s own description, price, image, video and link on the same page almost guarantees that nobody is going to click anything at all. Keep your pages well structured and organized.
Simplify Navigation As Well | Effective Blog Designs
Navigation usually refers to the links we include in our horizontal navbars and sidebars. The main goal of your navigation bar is to make it easy for visitors to browse and navigate through your blog. If your visitor wants to see posts from a particular date, would they know where to go? What if they wanted to see all your posts under a specific tag? Organize your navigation with essential links and keep them neat and tidy and easy to read. Keep your sidebars uncluttered! Imagine yourself as a new visitor and see how you would react to the user interface and the navigation of your blog.
Pay Attention To Typography | Effective Blog Designs
It’s a wise idea to limit the number of fonts to no more than three: one for post titles, one for the sidebar titles, and another for the post body. Too many fonts tend to make a page look really cluttered, which could make your visitors abandon your blog. Finding a font that matches the message you are trying to communicate is just as important as the message itself. Use easy to read fonts for simple and effective graphic design. The eye finds it hard to scan multiple fonts, so stick to a simple collection of fonts and use them consistently.
Use White Space | Effective Blog Designs
You want to avoid those situations where your audience goes, “Too long, didn’t read.” Organize your content well. There is something so intimidating and off-putting about a giant paragraph on the web. You need to avoid long walls of text by breaking up your content into small but coherent paragraphs. Don’t be afraid to leave some parts of the design empty where it warrants it. You should also use white space as borders to help highlight key parts of the blog. Remember, sometimes less really is more.
Include Great Images | Effective Blog Designs
As vital as your writing and topics are for your blog, there’s no getting around the simple fact that most visitors will respond to engaging visual elements. That’s why it’s so crucial to use beautiful, bold and high-impact imagery in your blog posts. Contrast is one of the most imperative parts of design, so use photo filters to boost the positive/negative space in your image. Applying black or white to copy will create optimum contrast against the background image, and make your images truly pop!
Make Your Content Evergreen | Effective Blog Designs
Some visitors will click on a site they’ve found using a search engine, notice that it was written years earlier, and leave your website if they notice that the information is outdated. When you make posts, try to write them in a way that will stay relevant in the future. If there’s anything on your blog that’s out-of-date, take the time to see if there’s anything you can do to make it current again. Maybe you can add some new insights to your post or update the numbers. Once in a while, go through your archives to see what can be updated.