Effective Branding Ideas | Tiny Guide To Huge Success: Your Business May Be Small, But Your Brand Can Be BIG
Effective Branding Ideas | Branding your small business is vitally important, particularly in the current state of the economy. Branding includes everything from your website to your logo to the message you share on social media networks. You know branding is critical to your business, but where do you start? Your logo, your website, social media? With so many means of communication and social networks on the rise, it’s hard to find the most effective strategy.
The foundation of your brand is your logo. Your website, marketing and sales materials communicate your brand. Established businesses have the resources to hire creative agencies that build and manage their brands. But you don’t have to be a marketing professional to boost your company’s visibility and add value through branding. However, there are some pitfalls to avoid, so following these simple tips will set you on your way to creating a successful brand.
Know Your Audience | Effective Branding Ideas
People refer businesses they can vouch for, those who they know, like, trust and businesses that go the extra mile. Build relationships that matter and surround yourself with people who you can learn and grow from, and they’ll refer your business to their friends and family. To win your clients’ hearts and loyalty, begin by determining who they are. Start with demographics; what is your ideal client’s age, gender, income, race, education, marital status, family size, and where do they live? Then move on to lifestyle preferences. What social media does your ideal client use? What magazines do they read? All these questions will help you figure out the best way to reach them.
Create A Standout Logo | Effective Branding Ideas
People generally associate brands with the brand’s logo. A good logo will go a long way, so unless you know how to create one on your own, you’ll have to hire a professional designer who will create a unique logo for your business. Your logo and name should be easily recognizable and convey the nature and tone of your business as well as appeal to your target audience. As you think about your logo, keep your audience and products in mind because you want your logo to effectively represent your company. A good logo builds trust and a strong logo will help to pull your brand together.
Find Your Voice | Effective Branding Ideas
What you say is important, but don’t ignore the way you say it. Your company’s voice is the language and personality you and your employees will use to deliver your branding message and reach your clients. Is your brand friendly? Be conversational. Is it more luxurious? Be more formal. Not only does this voice deliver the core of your branding message, but it also builds an overall image for your company that extends past the message itself and makes you unique.
Choose A Simple Branding Message | Effective Branding Ideas
What sets your business apart from others in your niche? What makes you different and original? What about your company makes it the one that a potential client should choose? It’s a smart idea to think of a tagline that communicates all of this effectively. Write a memorable, meaningful and concise statement that conveys the essence of your brand. When you know who you are, you understand your value. As it’s been said: You don’t get paid for the work you do in an hour; you get paid for the VALUE you bring to that hour.
Keep Your Promises | Effective Branding Ideas
Although this is common sense, you’d be amazed how many small businesses ruin relationships with their existing clients by failing to keep their promises. Letting your clients down by failing to live up to your own promises and brand standards can be especially harmful for small businesses that depend heavily on referrals. The foundation of brand loyalty lies in great service – a happy client is a loyal client. So make sure you aren’t making promises that you can’t keep. Remember, happy clients who feel good about your business are your best source of referrals.
Be Consistent | Effective Branding Ideas
We placed this point last only because it covers all of the above and is the most vital tip. If you can’t do this, your attempts at building a brand will fail. To build and maintain a strong brand, every element of your brand should be as good as your product or service and you must be consistent in presenting your brand. This includes not only your company’s name, logo, overall aesthetic design, products and services, but also includes your marketing materials, website, appearances at trade shows and conferences, content posted to social networks, etc.